Dutch Packaging Design

Throwing a party? Make it extra festive with Aldi’s ‘PartyGebak’ (Party Pastries). Stepfive created the new packaging design for the complete range of PartyGebak products in The Netherlands and also created the new branding.
A visually appealing, festive and joyous packaging design that lightens up every party and any other moment of fun.

For the launch of a ready-to-eat Oat Porridge concept to the Dutch market, we devised the name ‘QuickStart’ and the pay-off. The name describes a quick preparation and the moment of consumption. It’s based on Kickstart, so there’s a strong reference to terms like ‘energy boost’ and, besides that, it’s multilingual as well. This fashionable name will easily fit between similar products on the shelves.

Stepfive created this packaging design for Maître Paul’s Warme Appeltaart (Warm Apple Pie) and Slagroom Feesttaart (Party Cream Cake). The design for the apple pie box is a combination of the recognizable Maître Paul yellow color and a warm productvisual with an oven in the background. The cream cake box is also a combination of Maître Paul’s yellow color,  with colorful and festive productvisuals of the cream cake added. The boxes are decorated with fun white graphics.

For the Dutch company Zwanenberg Food Group, Stepfive created this serie of packaging labels for a range of tasteful snacks. The bright red color used in all labels really draws your attention and makes the packages stand out on store shelves.

The packaging design for Disney Cars baloney and liver paté was created by Stepfive, commissioned by Zwanenberg Food Group. This delicious sandwich filling for children appeals not only to the youngest ones. Due to it’s strong presence, it also looks very desirable on the shelf. Disney Cars makes lunch and breakfast even more fun!

After a successful redesign of Look-O-Look’s Family Bags, Flowpacks and Toppermix, the redesign and packaging for the international Mix Bags of Look-O-Look is done by Stepfive Communication & Design too. The Dutch candy producer with “The most delicious candies in one bag” wanted a fun and diverting bag with small flowpacks in it, appealing to all family members, young and old. These Mix Bags differ from the other Look-O-Look bags by having small and handy portion packs in each mix bag. Each different bag has its own colour coding, visuals of aforementioned small portion packs/flowpacks (drawn in realistic style) and a large window for optimal visibility of the delicious candies.

An entirely new brand called ‘Via Organica’ launched a complete new range of organic pet food. Focus of Via Organica is primarily on the Dutch retail channel and secondly the Bio-supermarkets. Stepfive created a new packaging design with a fresh and modern illustrative look. There are several strong color variations for each different categorie and every one of them has its own typical illustration. For now Via Organica only involves organic chicken food, the next step will be food for all kind of pets.