Dutch Packaging Design

For Aldi Netherlands, Stepfive created SRP (shelf ready packaging) for several product lines, one of which is the  chocolate line. Due to the coherent use of one base colour and a different colour signing per class, this SRP ensures that customers find their way more easily to the products they’re searching for.

Earlier this year Aldi Netherlands asked Stepfive Communicatie & Design BNO to restyle their famous Prestige product line. This rebranding included a new logo, positioning and a complete new look for all the existing Prestige packaging design such as foils, carton boxes, tins, sleeves, pet bottles, labels etcetera. Next to it Stepfive also created a fitting shelf ready packaging (SRP) for all these Prestige products.
The result of (a very small part of) all this work is visable right here above, but within the next few weeks we’ll take a closer look at the new Prestige packaging design. So stay tuned!

Ready-to-eat meals with a new branding and new packaging design, all created by Stepfive for Aldi Netherlands. The carton sleeves have a recognizable image of traditional Dutch plates served with the food that’s inside on it. The brand ‘Smakelijk Gemak’ (tasty convenience in English) will be used for a very extensive range of products of which the first series meanwhile are finished.
These ready-to-eat meals are packed in matching shelf ready packaging (SRP) boxes.

Following to the design of the frankfurters (see below), Stepfive also created the packaging design and the shelf ready packaging for Aldi’s free range smoked sausages. Packaging and carton tray of these sausages have the same ecological look & feel as the frankfurters to make it into a coherent range of products.

Stepfive created a new packaging design for the free range frankfurters (scharrel knakworst in Dutch) for Aldi. The new labels for these frankfurter cans and the carton tray are made with an identical and ecological look & feel to create a uniform and striking image for this shelf ready packaging (SRP) a.k.a. retail ready packaging (RRP).