Dutch Packaging Design

Earlier this year Aldi Netherlands asked Stepfive Communicatie & Design BNO to restyle their famous Prestige product line. This rebranding included a new logo, positioning and a complete new look for all the existing Prestige packaging design such as foils, carton boxes, tins, sleeves, pet bottles, labels etcetera. Next to it Stepfive also created a fitting shelf ready packaging (SRP) for all these Prestige products.
The result of (a very small part of) all this work is visable right here above, but within the next few weeks we’ll take a closer look at the new Prestige packaging design. So stay tuned!

Ready-to-eat meals with a new branding and new packaging design, all created by Stepfive for Aldi Netherlands. The carton sleeves have a recognizable image of traditional Dutch plates served with the food that’s inside on it. The brand ‘Smakelijk Gemak’ (tasty convenience in English) will be used for a very extensive range of products of which the first series meanwhile are finished.
These ready-to-eat meals are packed in matching shelf ready packaging (SRP) boxes.

Want it quick and easy? You can now eat your heart out with the new snackline For Aldi Netherlands: Quick Bite. Stepfive conceptualized this new brand and created the packaging design for several ready-to-eat snack products. These products are packed in different forms and types of packaging with a similar design.
The new snackline also comes with matching shelf ready packaging cardboard carton boxes.

Following to the design of the frankfurters (see below), Stepfive also created the packaging design and the shelf ready packaging for Aldi’s free range smoked sausages. Packaging and carton tray of these sausages have the same ecological look & feel as the frankfurters to make it into a coherent range of products.

Stepfive created a new packaging design for the free range frankfurters (scharrel knakworst in Dutch) for Aldi. The new labels for these frankfurter cans and the carton tray are made with an identical and ecological look & feel to create a uniform and striking image for this shelf ready packaging (SRP) a.k.a. retail ready packaging (RRP).