Dutch Packaging Design

New ready-to-eat meals for Aldi’s Oriental Delight in a fresh and contemporary new packaging design. Each different take away meal has its own colour signing at the upper side of the box and a tasteful food visual on the front. The Oriental Delight brand was designed and conceptualized by Stepfive in an earlier stadium for several other products (see here) for Aldi Netherlands.

The new packaging design with colour signed strip on it designed by Stepfive for the Maître Paul’s bars as mentioned here, meanwhile has been implemented in the complete range of Maître Paul cakes, gateaux, cream puffs and so on. You can see the appetizing result of a small part of this complete Maître Paul range above.

Retailers and brands use packaging design of their products far too little as a marketing tool. ”The story of retail is a game of seduction in shelves. Consumers make their choice, brands and retailers are there to respond more” says Birgit Kamp of Tetra Pak Benelux.

Read more here (in Dutch).