Dutch Packaging Design

With the brand ‘Pure Pracht’ Stepfive conceptualized a broad range of products for a big Dutch company in retail and foodservice. This brand emphasizes on the importance of a personal touch, that’s why the farmers, bakers and butchers are on the packaging itself. With their appearance they guarantee the quality of the products and the ingredients.

Chocolate eggs, gift eggs, egg shaped cookies, hollow Easter treasures characters, chocolate Easter bunnies, caramel eggs, Easter eggs filled with chocolates, bunny shaped cookies, chocolate covered cookie bunnies. Want more? Decorated easter characters, Chocolate easter coins, beanie bunnies and chocolate egg lollies. Just to name a few.
All of these were packed in packaging design created by Stepfive for Aldi Netherlands.

New packaging design from the country! Packaging for products that are produced by farmers, bakers and butchers with passion for their craft, attention to tradition and the guarantee of a rich taste. And that is exactly what the concept brand ‘Van Weleer’ (Dutch for ‘from the past’) stands for. Conceptualized for a big Dutch company in retail and foodservice.