Dutch Packaging Design

Delicious, healthy and tasteful and eco-responsible packaging design. These four come effortlessly together in the new cookies line of artisan bakery ‘Van Eigen Deeg’ from Nijmegen. Stepfive created the branding and packaging design for these products. In close cooperation with the client a packaging material solution has been found that suits both the product and the appearance. It is found in a compostable packaging, consisting of a two layered cellulose inside, which is wrapped in paper made from agricultural waste (PaperWise) of Bio4Pack.
The labels and the glue used for this packaging comply with the strict EN13432 rules and therefor can be thrown away in the green waste bin after use. A professional composter will decompost the materials within 90 days.
Sustainability and design: hand in hand with Van Eigen Deeg and Stepfive!
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Lekker, gezond én smaakvol en verantwoord verpakt. Deze vier gaan moeiteloos samen in de nieuwe koekjeslijn van de ambachtelijke koekjesbakker ‘Van Eigen Deeg’ uit Nijmegen. Stepfive heeft de branding en het packaging design gecreëerd voor deze mooie producten. In nauwe samenwerking met de klant is er gekeken naar een verpakkingsmaterialen oplossing passend bij het product en de uitstraling. Deze is gevonden in een composteerbare verpakking bestaande uit een 2-laags cellulose binnenwerk dat aan de buitenzijde voorzien is van een papieren wikkel vervaardigd uit landbouwafval (PaperWise) van Bio4Pack.
Omdat ook de etiketten en de lijm die gebruikt wordt voldoen aan de strenge EN13432 norm voor compostering mogen deze verpakkingen na gebruik gewoon in de groene afvalbak en vergaan ze in een professionele composteringsinstallatie binnen 90 dagen.
Duurzaamheid en design: hand in hand bij Van Eigen Deeg en Stepfive!

Awareness and sustainability are written large for private label Mama Nature and are not seen as a necessary evil by them. Together with this colorful and strong graphic packaging design conceptualized by Stepfive, Aldi Netherlands brings another desirable article into its chocolate range.
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Bewustzijn en duurzaamheid staan hoog in het vaandel bij private label Mama Nature en worden niet gezien als noodzakelijk kwaad. Samen met het sterk grafische en kleurrijke verpakkingsdesign van Stepfive kan Aldi Nederland weer een heerlijk product toevoegen aan haar totale chocolade range.

Ian Lifshitz (sustainability director for the Americas for Asia Pulp & Paper Group) wrote an interesting article at Food and Beverage Packaging on trends in sustainable food packaging. The article explains five contemporary trends: traceability, food waste reduction, labeling, reusable packaging and finally responsibly grown.
Read more here.

Until recently, direct bottle printing was really only an option for glass bottles. But that’s changing. Today, there are a number of options for direct printing bottles, both glass and plastic. Yet another step forward in sustainable packaging design techniques.

Read more on the next wave of bottle and container decorating here.

At Dutch website Groene Offerte you’ll find loads of interesting packaging design related articles, opinions and other stuff (all in Dutch). Especially the serie ‘Food for Thought’ gives entertaining and remarkable examples of packaging design in all its aspects, good or bad.
Groene Offerte is established for the complete design industry. The site is set up to grow: more and more contacts, knowledge and new insights. In this way Groene Offerte wants to help and encourage the design industry with their key role of this industry in the sustainable development of society and economy.

Food for Thought at Groene Offerte (all in Dutch).

Ryan Partnership Chicago, a leading expert in marketing campaigns for emerging and established consumer brands, did a huge research project on health and eco-consumers. One conclusion: consumers prefer a single green score on packs.

”We know that consumer commitment to earth-friendly products is increasing,” says Christine Nardi Diette, president of Ryan Partnership Chicago. ”But all of the green messaging is creating more confusion than confidence. Consumers are challenging manufacturers and retailers to be clear about their commitment to sustainability.”

More? Check: www.onegreenscore.com