Dutch Packaging Design

The iF product design award was introduced in 1954. Each year the iF award attracts more than 2000 entries from 37 countries, which are then judged by experts in the respective fields. This Product and Material yearbook features the best in international product design, focusing on newly developed materials and the innovative use of existing materials.

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For Topking Fingerfood in The Netherlands, Stepfive created a packaging design and branding for the ‘Roti-Roll®’. This brand new product is a Surinam roll filled with chicken, long beans, spicy masala and potato and is aimed at the foodservice and cash & carry market. The packaging and logo are made in fresh colours with reference to the Surinam national colours. The typical recognizable Topking branding with the red line is also integrated. Fingerlicking good!

An interesting video from Packaging Digest, about the delicate balance between optimizing a package for sustainability and maintaining a quality usage experience for the consumer. Lisa Pierce, editor of Packaging Digest, interviews PepsiCo senior director of beverage packaging R&D on this issue.

New study uncovers how the migration from in-store to online shopping is affecting the retail environment, and the changing role of packaging in these environments.
Read more on packaging design in an online world.