November 27th, 2014 | 11:40 am
Last year there were still a few design agencies and food photographers present. Unfortunately, this 4th edition of the Packaging Innovations Event in Zaandam has become more and more a representation of the printing industry. Of course it’s always nice to meet colleagues in the profession to speak with, but you can barely still call it ‘the most innovative and inspirational packaging event’. Next year, a new opportunity?
See more at: www.easyfairs.com
November 24th, 2014 | 01:44 pm
On November 26th & 27th Packaging Innovations will bring together the best professionals of branded packaging and retail design. Specialists show designs, product presentations, new materials and solutions for packaging problems.
See more at: www.easyfairs.com
September 12th, 2014 | 04:07 pm
As already introduced here, Stepfive takes care of the new Wrapitt packaging design for Aldi Netherlands. Above two examples of the new aluminum foil packaging and the new micro wave packaging. Recognizable little drawings and strong typography are typical for this household consumers product line.
June 06th, 2014 | 03:42 pm
Wrapitt (Kitchen Aid) is one the new household brands that was introduced by Aldi Netherlands the last few months. Wrapitt consists of products like carbage bags, aluminum foils, fresh foils, (doggy) bags, culinary parchment paper, freezer bags and so on. Brand identity and all packaging design was conceptualized and created by Stepfive Communication & Design BNO.
April 11th, 2014 | 03:23 pm
The countdown to the FIFA 2014 World Cup in Brazil has started, so merchandising and marketing campaigns are running overtime already. Zwanenberg Food Group asked Stepfive to create an original packaging design for their ‘soccer snacks’ in The Netherlands and to support the Dutch soccer team in Brazil. And so we did. The result: a carton stadium which can be used as a blow soccer board game! First take out the plate with the delicious snacks of course. Then cut out the goals with scissors. When this is done, the stadium is almost ready to use. Just take two straws, a little ball and let the games begin!
February 17th, 2014 | 11:24 am
Wondering how far you can push your packaging design to the limit? Designer Ewan Yap presents his ”Big Brand Theory” on Behance with some major and iconic brands (think Heineken, Coca-Cola, Pepsi, Red Bull etc.). His beautiful work is an experiment in brand aesthetics, and also informs us on the cropability of logos in terms of image cropability.
Check out the cropability of a brand (or the guts to leave things out).
December 10th, 2013 | 11:03 am
Until recently, direct bottle printing was really only an option for glass bottles. But that’s changing. Today, there are a number of options for direct printing bottles, both glass and plastic. Yet another step forward in sustainable packaging design techniques.
Read more on the next wave of bottle and container decorating here.
August 16th, 2013 | 03:58 pm
Have we given up on changing consumer behavior around package material recycling? Or, are there tools that we can use to ‘move the needle forward.’ Earth911 thinks change is possible.
Read more at Packaging World
May 03rd, 2013 | 01:57 pm
At Dutch website Groene Offerte you’ll find loads of interesting packaging design related articles, opinions and other stuff (all in Dutch). Especially the serie ‘Food for Thought’ gives entertaining and remarkable examples of packaging design in all its aspects, good or bad.
Groene Offerte is established for the complete design industry. The site is set up to grow: more and more contacts, knowledge and new insights. In this way Groene Offerte wants to help and encourage the design industry with their key role of this industry in the sustainable development of society and economy.
Food for Thought at Groene Offerte (all in Dutch).
April 18th, 2013 | 12:51 pm
An inspiring and interesting brand new book by Dutch publisher BIS Publishers out this month about ‘the essence of retail branding and design’.
”Retail mirrors society and as society is constantly changing, retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers.” -> Buy at BIS Publishers or view large and read at ISSUU