Dutch Packaging Design

For the Dutch company Kips’, who actually celebrate their 100th anniversary this year, Stepfive created a golden packaging design for their tins with excellent liver pâté. This exclusive and tasteful look with much attention to branding and product experience is successfully introduced at the Dutch consumer market. Kips’ is part of Zwanenberg Food Group.

Preliminary to the rebranding of Carnaby into Maître Paul Professional, the whole range of Maître Paul’s pie boxes itself were renewed too. For the Dutch, French, English and German consumer market a new bright and yellow packaging design with a friendly festive and yet high-quality look was developed by Stepfive. The new boxes also have a renewed locking system and smaller windows to prevent them from freezing. This succesfull new packaging line includes seventeen flavors in various formats.

With first class facilities, a wide range of indoor and outdoor activities and restaurants and bars, an own range of wines couldn’t be missed. That’s why Stepfive was asked to develop the total brand identity for the new wine selection of Center Parcs Europe: Selection CP. Stepfive designed a series of tasteful labels with a high quality appearance for the rosé and the red and white wines. After the introduction the sales increased with 20%. Mission accomplished!

After a few days of incubating, molding and drying, mushroom roots are ready to be used as… packaging material! This biodegradable material is also fireproof and a good insulator. Get a peek at packaging in the 21st century in Innovation Nation with Miles O’Brien.

Dalco Food specialises in developing and producing meat and vegetarian meal components in The Netherlands and the United Kingdom. For their private label ‘Froozie’ on the English market, we created a new packaging design for the fresh frozen Butterfly Chicken Breast Fillets in flexible plastic bags. There are three strong color variations, matching the three different styles: cajun, garlic and regular. Along with this design, the new Froozie logo brand identity (also designed by Stepfive) was successfully introduced.

Linera meat-products by Zwanenberg Food Group is a brand that stands for health, taste and honesty. For last years Linera rebranding, Stepfive created a complete new range of packaging design with emphasis on all their light products and a clear recognition and block formation in the storeshelf. This rebranding was successfully introduced at the Dutch consumers market.

Health and convenience also becomes more and more important within the Dutch food industry. That’s why Zwanenberg Food Group choose for ‘the other way to snack’ with Pinchitos Tapas Spears: no chips, but a healthy and light meat snack, that only takes one minute in the microwave to prepare. Together with Boom Packaging, Stepfive created a fresh and open packaging design along with the Pinchitos brand identity for this healthy snack in five different flavors.

”You do know a great package when you see one. But what makes it great? Packaging design, in fact, is an act of balancing between creativity and functionality. ‘Pack Your Life’ focuses on the visual side of the package, its graphical appeal, not that much on package engineering.”

A brand new inspirational book on the things we love, published by Azur, Japan 2011.

Fuente is dedicated to developing exclusive, naturally-based hair care, colour, transformation and styling products. Stepfive designed a new packaging line in a natural atmospheric style for their bottles, jars and tubes, after a thoroughly brand positioning analysis. Commissioned by Oosterbeek Verpakkingen from The Netherlands.

One of Maître Pauls successful private labels, Carnaby, is rebranded into Maître Paul Professional in the past few months. The Maître Paul Professional brand is aimed at the foodservice and cash & carry market. Their high-quality pies are unique in their kind, but accessible to all foodservice customers. The new packaging design made by Stepfive, reflects the high-quality and craftsmanship of the Dutch Maître Paul bakers and is developed in a range for 16 different products with 16 different labels.