Dutch Packaging Design

Stepfive created this packaging design for Maître Paul’s Warme Appeltaart (Warm Apple Pie) and Slagroom Feesttaart (Party Cream Cake). The design for the apple pie box is a combination of the recognizable Maître Paul yellow color and a warm productvisual with an oven in the background. The cream cake box is also a combination of Maître Paul’s yellow color,  with colorful and festive productvisuals of the cream cake added. The boxes are decorated with fun white graphics.

One of Maître Pauls successful private labels, Carnaby, is rebranded into Maître Paul Professional in the past few months. The Maître Paul Professional brand is aimed at the foodservice and cash & carry market. Their high-quality pies are unique in their kind, but accessible to all foodservice customers. The new packaging design made by Stepfive, reflects the high-quality and craftsmanship of the Dutch Maître Paul bakers and is developed in a range for 16 different products with 16 different labels.