Dutch Packaging Design

With the brand ‘Pure Pracht’ Stepfive conceptualized a broad range of products for a big Dutch company in retail and foodservice. This brand emphasizes on the importance of a personal touch, that’s why the farmers, bakers and butchers are on the packaging itself. With their appearance they guarantee the quality of the products and the ingredients.

A few months ago Stepfive created new foils for Aviko Foodservice Pom’ Fraîches. And now Stepfive was also asked to create the new packaging foils for their new product range: Premium Pom’ Fraîches. This packaging design resulted in a strong line of transparent foils with a full-colour print on top. Every different taste has its own unique colour and its own unique and tasteful visual. Premium Pom’ Fraîches has a higher positioning strategy than the ‘normal’ Pom’ Fraîches. The packaging is easy to use and recognizable for the professional who is used to the high standard of Dutch company Aviko.

Stepfive created a broad range of new packaging design for Aviko foodservice Pom’ Fraîches. The new packaging consists of transparent foils with a print on top with a unique colour for each different Pom’ Fraîches product.
Aviko, originally a Dutch company, is one of the four largest potato processing companies in the world and part of Royal Cosun, who became sole owner of Aviko in 2002.

For Topking Fingerfood in The Netherlands, Stepfive created a packaging design and branding for the ‘Roti-Roll®’. This brand new product is a Surinam roll filled with chicken, long beans, spicy masala and potato and is aimed at the foodservice and cash & carry market. The packaging and logo are made in fresh colours with reference to the Surinam national colours. The typical recognizable Topking branding with the red line is also integrated. Fingerlicking good!

One of Maître Pauls successful private labels, Carnaby, is rebranded into Maître Paul Professional in the past few months. The Maître Paul Professional brand is aimed at the foodservice and cash & carry market. Their high-quality pies are unique in their kind, but accessible to all foodservice customers. The new packaging design made by Stepfive, reflects the high-quality and craftsmanship of the Dutch Maître Paul bakers and is developed in a range for 16 different products with 16 different labels.