Dutch Packaging Design

Stepfive creates new distinctive retail and catering concepts for food and beverage brands on a daily basis. We develop new concepts, recipes, brands and packaging design together with our clients. We also revitalise existing products on our own initiative, because we are convinced many products could have a more successful brand appearance with the right adaption and repositioning. For example, we have created this new concept for Bloody Mary.

This Bloody Mary concept can be used for the catering and retail sector. The bottle has two facings (meant for standing and hanging) and can therefore be placed on a shelf, perhaps in a retail environment, or can be suspended within catering establishments. You also have the option of attaching a connecting piece with a hose, allowing drinking glasses to be filled with Bloody Mary from a bottle hanging on the bar.

The packaging design for the international figure Bob the Builder^TM luncheon meat and liver paté was created by Stepfive for Zwanenberg Food Group. This delicious sandwich filling for children appeals not only to the youngest ones. Due to it’s strong presence, it also looks very desireable on the shelf. Bob the Builder^TM makes lunch and breakfast even more fun!

Packing design evolves. An edible bottle made from organic materials that is biodegradable too? No problem. Dr. David Edwards (professor at Harvard) is working on the WikiCells project that looks into creating edible packaging. WikiCell membranes can hold the drink together and can also be consumed afterwards. These membranes could be made out of something tasty, like chocolate or candy.
There are some hurdles to be taken though. Hygiene for instance. Products in ready-made packaging go through many hands – literally – before they reach the end consumer, and despite the companies’ assurances of their products’ safety, it is unlikely that consumers would be willing to nibble on something whose hygiene can so clearly be compromised. Still, marketing and recycling experts agree that there is room for experimentation.
Wish to try some of Edwards’ experimental edible packaging? You can sample them at the stunningly beautiful Lab Store Paris.