Dutch Packaging Design

With a superb show, Heineken showed their latest invention at this year’s Milan Design Week: an interactive bottle to re-invent your night out!
Cool.

A new branding and an optimized design on the sleeves of Aldi’s packaging design for their Oriental Delight ready to eat meals. The sleeves contain a tasteful product visual underneath the striking new branding and have all the legal information on its bottom. To be sold in Aldi Netherlands.

An inspiring and interesting brand new book by Dutch publisher BIS Publishers out this month about ‘the essence of retail branding and design’.

”Retail mirrors society and as society is constantly changing, retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers.” -> Buy at BIS Publishers or view large and read at ISSUU

The more we consume, the bigger the pile of waste we leave behind. (…) Smart and edible packaging: the best examples. Read and see all of it in the first online international edition of ‘Food Inspiration Magazine’. Beautiful designed and loads of interesting stuff on food, packaging and everything else that connects with food one way or another.
Food Inspiration Magazine: Connecting through food.

Look-O-Look, the Dutch candy producer with ‘The most delicious candies in one bag’ asked Stepfive Communication & Design to create candy boxes for the Out of Home segment. Each box is filled with 75 mini flowpacks in different flavours. Concept and packaging design of the boxes and mini flowpacks are integrated within the current line of Look-O-Look’s mixbags and familybags, which are done by Stepfive too.