Dutch Packaging Design

crEAte is the-must-have book for every designer connected to the world of food and beverage. Six chapters:’Food Activista’, ‘Wholehearted’, Smart Food’, ‘Packaging’, ‘Food Spaces’ and ‘Typologies’ deal with different aspects of design within gastronomy. An inspiring book published by Gestalten, Berlin 2008

At this years CES 2011, Fulton Innovation makes the power of wireless energy visible. The video above shows light up wireless animated cereal boxes powered by inductive coupling technology. The idea is to have wireless power available in everything, from tabletops to grocery aisles to parking garages.
A pretty cool innovation and an excellent way to push packaging design to the max.

After a successful redesign of Look-O-Look’s Toppermix, the redesign and packaging for the familybags of Look-O-Look is done by Stepfive Communication & Design too.
The Dutch candy producer with ”The most delicious candies in one bag” wanted a fun and diverting familybag, appealing for all family members, young and old. Each different bag has its own colour coding, but all bags have the same window (a laughing mouth shape) and illustrated candies, drawn in comic style.

FFC (Franchise Friendly Concepts) is the largest independent Dutch food franchise organization with several success formulas. One of them: Smulwereld. The new logo created for their rebranding is modern with a healthy look and symbolizes the propositions. Along with this rebranding a complete range of disposables was designed. This rebranding was implemented in all 100 Smulwereld companies in The Netherlands, together with signings and interior adjustments.

Light-footed (in Dutch: lichtvoetig) ain’t a title that fits Stepfive Communication & Design too well. Contrary, we just love to do complex and new issues concerning packaging design and other graphic jobs for our clients! And we do love a chocolate bite too. That’s why we gave our clients this delicious chocolate foot last december as a new years present: to eat your heart out with Stepfive.

Recognition and a powerful brand experience of New Look were the main starting points for both the single and double bike bag packaging design. The final design conveys the value of the product and the image of the brand which is stylish, colourful and modern, in yet a distinctive manner. Beside this sparkling new Dutch packaging design a whole line of supporting materials such as labels, cards and action banners have been developed for New Look bike bags in The Netherlands.

Boxed and Labeled: the inspiring book for the “out-of-the-box” thinking packaging designer. Some of the designs seem to be almost impossible to make and extremely creative, others are beautifully stylish. But all expand the way of thinking about packaging design. For sure al designs strengthen the appearance of the products being packed. Published by Gestalten, Berlin 2009

Looking for a great read that just hit the shelves? Check out ‘The Package Design Book’ written by Julius Wiedemann. This recently published book showcases Pentaward winners from the worldwide packaging design contest. Featuring a vibrantly yellow cover, the book itself is an example of eye-catching design not to mention having over 400 product pages. Each page has high quality images of food, beverage, and beauty products along with a short summary about the packaging design. The Package Design Book can be purchased at TASCHEN.

Every year since it’s founding in 2006 the European Design Awards make selections of the best European graphic design, illustrations and interactive designs. The award is presented by a collaboration of fourteen European designmagazines, among which the Dutch magazine ‘Vormberichten’. These awards are great for promotional purposes and exposure for the winners on an international scale. More information on the EDA can be found here.

The design of the new Pall Mall Export fragrance ‘PME Legend’ is a tough men’s line, inspired by the online PME commercial with a DC3. The matte silver metal framing combined with a classic and simple rectangular bottle form makes the packaging design for this eau de toilette a very masculine must-have. PME Legend contains notes of cardamom, pepper, coriander, orange, sandalwood, vanilla and musk and was successfully launched all over Europe.