Dutch Packaging Design

Stepfive created a broad range of new packaging design for Aviko foodservice Pom’ Fraîches. The new packaging consists of transparent foils with a print on top with a unique colour for each different Pom’ Fraîches product.
Aviko, originally a Dutch company, is one of the four largest potato processing companies in the world and part of Royal Cosun, who became sole owner of Aviko in 2002.

Ian Lifshitz (sustainability director for the Americas for Asia Pulp & Paper Group) wrote an interesting article at Food and Beverage Packaging on trends in sustainable food packaging. The article explains five contemporary trends: traceability, food waste reduction, labeling, reusable packaging and finally responsibly grown.
Read more here.

New packaging design for Maître Paul’s Black Forest, Mocha and Dairy Cream bars, conceptualized and executed by Stepfive. Eyecatchers are the tasteful product visuals on each box, next to the strip with the productname and Maître Paul logo on it. Each taste has its own colour signing for the strip. The recognizable yellow background (as seen with other Stepfive designs for Maître Paul) is decorated with little white graphics.

The brand Choco Time! contains a wide range of chocolate and candy products for Aldi Netherlands. The packaging design for the doypacks as shown above was created by Stepfive. There are two delicious products: Chocofun (button-shaped chocolates with a candie shell) and Peanuts (same, but with an extra peanut inside).