Dutch Packaging Design

An interesting video from Packaging Digest, about the delicate balance between optimizing a package for sustainability and maintaining a quality usage experience for the consumer. Lisa Pierce, editor of Packaging Digest, interviews PepsiCo senior director of beverage packaging R&D on this issue.

In a world of tremendous fast growing digitalization, packaging design can’t stay far behind. Want to ‘feel’ a package and see it’s benefits without having the actual package in hands? Apps and other digital media provides us, in combination with regular printed media, an innovative and even better way of advertising.
Stepfive Communication & Design designed and developed a mobile and desktop website for Dutch candy producer Look-O-Look, to be reached by a QR-code at advertisements. Consumers and sales managers can digitally feel and navigate around the new package design at this site. In combination with printed and social media it gives Look-O-Look a wide spread and an effective campaign to show their brand and products.

Students from Design Skolen Kolding, Denmark, made videos for the UNICEF Innovation – Reuse of Packaging Challenge – over a period of three weeks in January 2011. They are all works in progress. More videos at their YouTube UNICEF Innovation Channel.

After a few days of incubating, molding and drying, mushroom roots are ready to be used as… packaging material! This biodegradable material is also fireproof and a good insulator. Get a peek at packaging in the 21st century in Innovation Nation with Miles O’Brien.

At this years CES 2011, Fulton Innovation makes the power of wireless energy visible. The video above shows light up wireless animated cereal boxes powered by inductive coupling technology. The idea is to have wireless power available in everything, from tabletops to grocery aisles to parking garages.
A pretty cool innovation and an excellent way to push packaging design to the max.