Dutch Packaging Design

An international roundup of contemporary packaging design by Taschen: On sale soon!
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2011 and 2012. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.
The editor: Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public. Further information: www.pentawards.org

Stepfive develops new brands and concepts for the foodbranche, beverages and luxurious products (i.e. cosmetics) on a daily basis. We analyze various markets in search of opportunities commissioned by our clients, but also on our own initiative.  This perfume “Dutch Beauty” is a fine example of said initiative and is developed to spread the wonderful sent of Dutch tulips all around the world. The shape of the bottle is based on (obviously) a tulip, the top of the bottle can be removed and the perfume can be applied by using the dispenser. The bottle is made of glass except for the top which is made of glossy plastic. Are you interested in this concept? Please contact us www.stepfive.nl

Stepfive creates new distinctive retail and catering concepts for food and beverage brands on a daily basis. We develop new concepts, recipes, brands and packaging design together with our clients. We also revitalise existing products on our own initiative, because we are convinced many products could have a more successful brand appearance with the right adaption and repositioning. For example, we have created this new concept for Bloody Mary.

This Bloody Mary concept can be used for the catering and retail sector. The bottle has two facings (meant for standing and hanging) and can therefore be placed on a shelf, perhaps in a retail environment, or can be suspended within catering establishments. You also have the option of attaching a connecting piece with a hose, allowing drinking glasses to be filled with Bloody Mary from a bottle hanging on the bar.