Dutch Packaging Design

In addition to the new Quick Bite snackline for Aldi Netherlands, Stepfive also created brand new packaging design for the Quick Bite Wraps. Three different flavours, three different colour signings.

The Bonroyaal chocolate line for Aldi Netherlands already was suited with the ‘normal’ Belgian pralines. The packaging design above (concept, branding & design by Stepfive) has been made for the more luxurious variant, prepared with real butter and cream.

The look of several different products from Potato King, an already existing Aldi brand, is completely renewed by Stepfive for Aldi Netherlands. Above you can see some of the potato breeds that are now packed in a foil with jute suggestion on it and a tasteful product visual. Every single breed has its own colour signing to finish this authentic packaging design with a natural feel.

Yet another new brand for Aldi Netherlands, designed and conceptualized by Stepfive. Meet ‘Delicious Home’, a mark that stands for a tasty range of (sometimes raw) dough products, such as croissants, pancakes and a typical Dutch specialty: poffertjes.

The packaging design for these pancakes and poffertjes are dressed up with bright, traditional table-cloth patterns and tasteful product visuals.