Dutch Packaging Design

The private label Potato King of Aldi Netherlands has expanded its range of potatoes with two varieties of culinary potatoes. With the jute in the background so recognizable for Potato King, a suitable design has been developed for the pouches in which the culinary potatoes are sold. Eye-catcher is the photography from above of the potatoes in the pan. The design is placed on the pouches as a kind of banderole, so there is an optimal view of the product from every angle.
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Het private label Potato King van Aldi Nederland heeft haar assortiment aardappelen uitgebreid met twee varianten culinaire aardappeltjes. Met het voor Potato King zo herkenbare jute op de achtergrond, is er een passend design ontwikkeld voor de stazakken waarin de culinaire aardappeltjes worden verkocht. Blikvanger is de fotografie van bovenaf van de aardappeltjes in de pan. Doordat het design als een soort banderol op de stazakken is geplaatst, is er vanuit elke hoek optimaal zicht op het product.

The look of several different products from Potato King, an already existing Aldi brand, is completely renewed by Stepfive for Aldi Netherlands. This new serie of potato products has a colorful packaging design range with a tasty visual on the front of each foil and the product names in a distinctive font. ‘Koelverse’ potatoes are easy to prepare right out of the package.

The look of several different products from Potato King, an already existing Aldi brand, is completely renewed by Stepfive for Aldi Netherlands. Above you can see some of the potato breeds that are now packed in a foil with jute suggestion on it and a tasteful product visual. Every single breed has its own colour signing to finish this authentic packaging design with a natural feel.