Dutch Packaging Design

The new packaging design with colour signed strip on it designed by Stepfive for the Maître Paul’s bars as mentioned here, meanwhile has been implemented in the complete range of Maître Paul cakes, gateaux, cream puffs and so on. You can see the appetizing result of a small part of this complete Maître Paul range above.

New packaging design for Maître Paul’s Black Forest, Mocha and Dairy Cream bars, conceptualized and executed by Stepfive. Eyecatchers are the tasteful product visuals on each box, next to the strip with the productname and Maître Paul logo on it. Each taste has its own colour signing for the strip. The recognizable yellow background (as seen with other Stepfive designs for Maître Paul) is decorated with little white graphics.

Stepfive created this packaging design for Maître Paul’s Warme Appeltaart (Warm Apple Pie) and Slagroom Feesttaart (Party Cream Cake). The design for the apple pie box is a combination of the recognizable Maître Paul yellow color and a warm productvisual with an oven in the background. The cream cake box is also a combination of Maître Paul’s yellow color,  with colorful and festive productvisuals of the cream cake added. The boxes are decorated with fun white graphics.

Stepfive created new packaging design for Maître Paul’s MiniMoments range, a range of small pastries that are the perfect treat for ‘those special little moments’. The MiniMoments are nice to give and fun to get! The goal was to create a visually appealing and recognizable range.

Stepfive created these packaging designs for Maître Paul’s Oranje Cupcakes. The goal: creating a visually appealing and festive package which could be presented like, as it were, a real gift. Especially for typical Dutch traditions and parties such as ‘Queen’s Day’, but for (inter)national sport events as for instance soccer championships as well. ‘Cause after all, the Dutch colour is orange. Maître Paul’s Oranje Cupcakes are the perfect treat for those special little moments. They are nice to give and fun to get!  There are three cupcakes per package.
More on Maître Paul Cupcakes original design here.

Stepfive created this packaging design for Maître Paul’s Cupcakes. The goal was to create a visually appealing and festive package which could be presented like, as it were, a real gift. Maître Paul’s Cupcakes are the perfect treat for those special little moments. They are nice to give and fun to get!  There are three cupcakes per package and you can choose from two different cupcake styles: New York Cupcakes and Los Angeles Cupcakes.

Preliminary to the rebranding of Carnaby into Maître Paul Professional, the whole range of Maître Paul’s pie boxes itself were renewed too. For the Dutch, French, English and German consumer market a new bright and yellow packaging design with a friendly festive and yet high-quality look was developed by Stepfive. The new boxes also have a renewed locking system and smaller windows to prevent them from freezing. This succesfull new packaging line includes seventeen flavors in various formats.

One of Maître Pauls successful private labels, Carnaby, is rebranded into Maître Paul Professional in the past few months. The Maître Paul Professional brand is aimed at the foodservice and cash & carry market. Their high-quality pies are unique in their kind, but accessible to all foodservice customers. The new packaging design made by Stepfive, reflects the high-quality and craftsmanship of the Dutch Maître Paul bakers and is developed in a range for 16 different products with 16 different labels.