Dutch Packaging Design

The Cherry Bonbons and Chocolate Sea Shells Praline packaging design from Aldi NL have been redesigned. For the private label Bonroyaal a modern look has been created while preserving classical elements such as the golden bow. The new Bonroyaal line always has an appealing basic color, which in combination with white and golden line artwork looks festive. It therefore makes this packaging also extremely suitable as a gift.
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De Kersenbonbons en Zeevruchten van Aldi NL zijn in het nieuw gestoken. Voor het private label Bonroyaal is een moderne uitstraling gecreëerd met behoud van klassieke elementen zoals de gouden strik. De nieuwe Bonroyaal lijn heeft altijd een aansprekende basiskleur, die in combinatie met wit en het gouden lijnenwerk feestelijk oogt. Het maakt deze verpakking dan ook uitermate geschikt om cadeau te geven.

For Aldi Netherlands, Stepfive created SRP (shelf ready packaging) for several product lines, one of which is the  chocolate line. Due to the coherent use of one base colour and a different colour signing per class, this SRP ensures that customers find their way more easily to the products they’re searching for.

Again two new roots at the Aldi Netherlands chocolate tree: chocolate cherry bonbons with liqueur and Italian limoncello bonbons. Both go under the Bonroyaal brand and have a corresponding Bonroyaal packaging design, conceptualized and carried out by Dutch design agency Stepfive Communication & Design BNO.

Another example of the Bonroyaal chocolate products line that recently has been restyled by Stepfive for Aldi Netherlands are the most delicious Chocolate Sticks. These sticks come in three different flavours (pure and milk with coffee, pure with mint and plain milk). This packaging design follows the style that was already created for Bonroyaal by Stepfive. All three flavours have its own colour signing.

Yes, again a new Bonroyaal packaging design from Stepfive for Aldi Netherlands. This time for pure and milk chocolate pralines with crunchy filling in a foil bag. The wrappers for the pralines themselves were also designed by Stepfive.

The Bonroyaal chocolate line for Aldi Netherlands already was suited with the ‘normal’ Belgian pralines. The packaging design above (concept, branding & design by Stepfive) has been made for the more luxurious variant, prepared with real butter and cream.

A brand new packaging design for Aldi’s Belgian pralines, designed and branded by Stepfive. Bonroyaal is Aldi’s new chocolate line for The Netherlands. Stepfive conceptualized this new brand and already created the packaging design for several other chocolate products.