Dutch Packaging Design

A cool and modern look with a high ‘eco-feel’, that’s what Aldi Netherlands wanted to create for a new chocolate bar for their chocolate private label Château. And see: Choco Cooky and Choco Biscy were born. Packaging with a strong purple color, product color signing and fashionable hipster typography.
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Een moderne verpakking met een ‘eco-feel’, dat is wat Aldi Nederland wilde neerzetten met de nieuwe chocoladereep voor het private label Château. Et voilà: Choco Cooky en Choco Biscy werden geboren. Een verpakking met een sterke paarse basiskleur, smaakcodering en hippe typografie van nu.

One of Aldi Netherlands chocolate private labels is Château. For their triangle chocolate packaging Stepfive created a fresh and modern concept and packaging design which emphasises the triangle shaped chocolate inside. This chocolate comes in two different flavours (plain milk and milk with almond honey).

For Aldi Netherlands, Stepfive created SRP (shelf ready packaging) for several product lines, one of which is the  chocolate line. Due to the coherent use of one base colour and a different colour signing per class, this SRP ensures that customers find their way more easily to the products they’re searching for.