For Aldi Netherlands, Stepfive created SRP (shelf ready packaging) for several product lines, one of which is the chocolate line. Due to the coherent use of one base colour and a different colour signing per class, this SRP ensures that customers find their way more easily to the products they’re searching for.
The look of several different products from Potato King, an already existing Aldi brand, is completely renewed by Stepfive for Aldi Netherlands. This new serie of potato products has a colorful packaging design range with a tasty visual on the front of each foil and the product names in a distinctive font. ‘Koelverse’ potatoes are easy to prepare right out of the package.