Linera is long known for it’s diet-related products. But The Times They Are A-Changin’ and so does our perception of healthy living, which is more based on a healthy diet as being a lifestyle then occasionally being on a strict diet. So Linera asked Stepfive to redesign the packaging design of their current line of products in order to fit this modern take on healthy living. Therefore, Linera set some basic rules: the Linera branding must not be altered. Nor should the focus on the target group, which consists mainly of female consumers. Furthermore, the design must be colourful and have an active feel to it.
We think we managed to do just that. We’ve gained Linera’s presence by adding a big purple oval in which the product-type is communicated. The result is this highly recognisable line of modern Linera-products that can stand the times for at least a number of years.
January 19th, 2012 | 12:04 pm
March 16th, 2011 | 10:37 am
Health and convenience also becomes more and more important within the Dutch food industry. That’s why Zwanenberg Food Group choose for ‘the other way to snack’ with Pinchitos Tapas Spears: no chips, but a healthy and light meat snack, that only takes one minute in the microwave to prepare. Together with Boom Packaging, Stepfive created a fresh and open packaging design along with the Pinchitos brand identity for this healthy snack in five different flavors.