Dutch Packaging Design

Linera is long known for it’s diet-related products. But The Times They Are A-Changin’ and so does our perception of healthy living, which is more based on a healthy diet as being a lifestyle then occasionally being on a strict diet. So Linera asked Stepfive to redesign the packaging design of their current line of products in order to fit this modern take on healthy living. Therefore, Linera set some basic rules: the Linera branding must not be altered. Nor should the focus on the target group, which consists mainly of female consumers. Furthermore, the design must be colourful and have an active feel to it.
We think we managed to do just that. We’ve gained Linera’s presence by adding a big purple oval in which the product-type is communicated. The result is this highly recognisable line of modern Linera-products that can stand the times for at least a number of years.

Linera meat-products by Zwanenberg Food Group is a brand that stands for health, taste and honesty. For last years Linera rebranding, Stepfive created a complete new range of packaging design with emphasis on all their light products and a clear recognition and block formation in the storeshelf. This rebranding was successfully introduced at the Dutch consumers market.