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February 17th, 2014 | 11:24 am

Brand cropability

 

Cropability of brands, Packaging design, Stepfive, BehanceWondering how far you can push your packaging design to the limit? Designer Ewan Yap presents his ”Big Brand Theory” on Behance with some major and iconic brands (think Heineken, Coca-Cola, Pepsi, Red Bull etc.). His beautiful work is an experiment in brand aesthetics, and also informs us on the cropability of  logos in terms of image cropability.
Check out the cropability of a brand (or the guts to leave things out).


 


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