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December 14th, 2012 | 04:32 pm

Boost your breakfast with ‘Quickstart’ oat porridge

 

For the launch of a ready-to-eat Oat Porridge concept to the Dutch market, we devised the name ‘QuickStart’ and the pay-off. The name describes a quick preparation and the moment of consumption. It’s based on Kickstart, so there’s a strong reference to terms like ‘energy boost’ and, besides that, it’s multilingual as well. This fashionable name will easily fit between similar products on the shelves.


 


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