Dutch Packaging Design

The exhibition ‘Food Forward‘ presents scenarios for the future of our food based on the work of artists and designers. The starting point is the video ‘The Hunt’ by Christian Jankowski (DE) that humorously puts the estrangement between city dwellers and food on edge. John O’Shea (UK) pushes the limits of the law in his attempts to achieve a more humane meat production and meat consumption scheme. Michiko Nitta and Michael Burton (UK) will present two scenarios from their larger study of life after agriculture: the symbiosis between humans and algae and a functional food regime. Arne Hendriks (NL) finally explores the possibilities and consequences of shrinking men to 50 centimeters.
Food Forward Exhibition:
15 January 2012 / 01 April 2012. Location: Hogewal 1-9, The Hague, The Netherlands

An entirely new brand called ‘Via Organica’ launched a complete new range of organic pet food. Focus of Via Organica is primarily on the Dutch retail channel and secondly the Bio-supermarkets. Stepfive created a new packaging design with a fresh and modern illustrative look. There are several strong color variations for each different categorie and every one of them has its own typical illustration. For now Via Organica only involves organic chicken food, the next step will be food for all kind of pets.

Dutch entrepeneurs in the food industry are producing durable products more and more often. It appears consumers choose durably produced food over regularly produced food and because of that, the Ministry of EL&I wants to increase the supply of durable products on the market.
These are some conclusions that were made during the ‘Duurzaam Food Congres’ (Durable Food Congress) that took place the 25th of january.
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