Dutch Packaging Design

Stepfive created the packaging design for a range of high quality burgers for Aldi. Each different burger is packed in a luxurious box with eight sides and has its own specific colour setting. Classy and trendy design for premium quality meat.

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Stepfive heeft voor Aldi het packaging design gecreëerd voor een range burgers van hoge kwaliteit. De verschillende soorten burgers zijn verpakt in een luxueus doosje met acht zijden en hebben elk hun eigen kleurcodering. Stijlvol en trendy design voor premium kwaliteit vlees.

Cobourg bacon for private label Classico packed in a stylish and reclosable freshpack. The free shaped window gives a peek of de the product inside. A serving suggestion with tasteful food visual is printed on the front.
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Cobourg ham voor het private label Classico is verpakt in een stijlvolle, hersluitbare freshpack. Het venster heeft een vrije vorm en biedt zicht op het product. Een serveersuggestie met smakelijke food visual wordt getoond op de voorzijde.

New packaging design from the country! Packaging for products that are produced by farmers, bakers and butchers with passion for their craft, attention to tradition and the guarantee of a rich taste. And that is exactly what the concept brand ‘Van Weleer’ (Dutch for ‘from the past’) stands for. Conceptualized for a big Dutch company in retail and foodservice.

Flavours of the Sun is a new Aldi Netherlands private label for mediterranean products (spreads mostly) like houmous and aioli. Stepfive conceptualized and created the complete brand identity for this new brand and also made the packaging labels for these products.

Wrapitt (Kitchen Aid) is one the new household brands that was introduced by Aldi Netherlands the last few months. Wrapitt consists of products like carbage bags, aluminum foils, fresh foils, (doggy) bags, culinary parchment paper, freezer bags and so on. Brand identity and all packaging design was conceptualized and created by Stepfive Communication & Design BNO.

New ready-to-eat meals for Aldi’s Oriental Delight in a fresh and contemporary new packaging design. Each different take away meal has its own colour signing at the upper side of the box and a tasteful food visual on the front. The Oriental Delight brand was designed and conceptualized by Stepfive in an earlier stadium for several other products (see here) for Aldi Netherlands.

New packaging design for Maître Paul’s Black Forest, Mocha and Dairy Cream bars, conceptualized and executed by Stepfive. Eyecatchers are the tasteful product visuals on each box, next to the strip with the productname and Maître Paul logo on it. Each taste has its own colour signing for the strip. The recognizable yellow background (as seen with other Stepfive designs for Maître Paul) is decorated with little white graphics.

Wondering how far you can push your packaging design to the limit? Designer Ewan Yap presents his ”Big Brand Theory” on Behance with some major and iconic brands (think Heineken, Coca-Cola, Pepsi, Red Bull etc.). His beautiful work is an experiment in brand aesthetics, and also informs us on the cropability of  logos in terms of image cropability.
Check out the cropability of a brand (or the guts to leave things out).

JVH (a Dutch gaming & entertainment group) asked Stepfive to create a unique branding, identity and packaging design for their own roasted coffee that will be served in all of their casino’s in The Netherlands. This resulted in a manifest typographical logo with a strong Italian atmosphere.

The new logo is applied on milk cups, sugar bags, the coffee packaging of course and on a set of dishes. Two flavours are made this far: Dolce and Forte.

The look of several different products from Potato King, an already existing Aldi brand, is completely renewed by Stepfive for Aldi Netherlands. This new serie of potato products has a colorful packaging design range with a tasty visual on the front of each foil and the product names in a distinctive font. ‘Koelverse’ potatoes are easy to prepare right out of the package.