Dutch Packaging Design

An interesting video from Packaging Digest, about the delicate balance between optimizing a package for sustainability and maintaining a quality usage experience for the consumer. Lisa Pierce, editor of Packaging Digest, interviews PepsiCo senior director of beverage packaging R&D on this issue.

New study uncovers how the migration from in-store to online shopping is affecting the retail environment, and the changing role of packaging in these environments.
Read more on packaging design in an online world.

Following to the design of the frankfurters (see below), Stepfive also created the packaging design and the shelf ready packaging for Aldi’s free range smoked sausages. Packaging and carton tray of these sausages have the same ecological look & feel as the frankfurters to make it into a coherent range of products.

Stepfive created a new packaging design for the free range frankfurters (scharrel knakworst in Dutch) for Aldi. The new labels for these frankfurter cans and the carton tray are made with an identical and ecological look & feel to create a uniform and striking image for this shelf ready packaging (SRP) a.k.a. retail ready packaging (RRP).

”The primary role of packaging is protection, whether that be primary packaging to reduce oxidation, moisture change or insect/microbial access or transportation packaging to reduce crushing or other damage in distribution. It is more than coincidental that packaging usage per person is higher in the developed world and food availability is much greater. The benefits of (diverse) packaging are obvious to us but less so in many developing countries. Both use and quality of packaging is important to reduce food loss and impact sales.”

Read more on packaging design and food loss at Packaging Digest.

A niche topic, a clear defined target group, a sharp program content, up to 80 stand units, a low entry fee et voilá, the ingredients that’ll make ‘Foodpacking Event 2013’ into a special event. The exhibition will take place on October 9 and 10 (Wednesday and Thursday) and will be held in ‘High Five’ in the ‘Jaarbeurscomplex’ in Utrecht, The Netherlands.

This event has been given the subtitle: High knowledge event on packaging in the food industry.
Read more here (Dutch).

Chickenfingers, mini chicken skewers, Dutch meatballs and meatballs satéh. Four new products by Kips (a brand of Zwanenberg Food Group) of which Stepfive created packaging labels for. The labels have unique colours for each product and are placed right in the middle so there’s still a good spot on the delicious snacks.

According to Unilever’s top manager in Europe Jan Zijderveld, ”Poverty is returning to Europe”. Unilever, best known for popular brands like Knorr instant soups, Ben & Jerry’s ice cream, Lipton teas and many more, will cut package sizes due to the Euro crisis and still earn decent money. ”We know how to do it, but in the European boom years prior to the crisis we forgot.”
Read more in The International Spiegel.

As we’re used to each end of the year, we created a special gift last december to send to our clients and other relations for the successful cooperation in 2012. This year we designed an extraordinary box named ‘Bijzonder Natuurlijk’ (‘Especially Naturally’ in English) with a specific Canadian piece of wood in it, able to predict the weather: a natural barometer.
Curious for more? Check the latest and past projects for our clients over there.

Throwing a party? Make it extra festive with Aldi’s ‘PartyGebak’ (Party Pastries). Stepfive created the new packaging design for the complete range of PartyGebak products in The Netherlands and also created the new branding.
A visually appealing, festive and joyous packaging design that lightens up every party and any other moment of fun.