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January 21st, 2013 | 12:17 pm

Unilever: smaller packages for thinner wallets in Europe

 

Unilever Packaging Design StepfiveAccording to Unilever’s top manager in Europe Jan Zijderveld, ”Poverty is returning to Europe”. Unilever, best known for popular brands like Knorr instant soups, Ben & Jerry’s ice cream, Lipton teas and many more, will cut package sizes due to the Euro crisis and still earn decent money. ”We know how to do it, but in the European boom years prior to the crisis we forgot.”
Read more in The International Spiegel.


 


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