Dutch Packaging Design

A recent study by Accenture, ComScore and Dunnhumby USA shows the importance of an attractive webshop in relation to actual purchases in-store. Shoppers who visit websites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in-store than those who didn’t come to these websites. Web visitors also returned to the store more often to buy the brand: 3.2 buying occasions per month against 2.3 for non-visitors. Site visitors also spent more per month in the product category of a brand whose site they’ve gone to.
Read the complete study here.
More on (online) shopping and packaging design here.

Packaging design always had to look slick on the shelves, be functional, protective and attractive, not too heavy and most important: at a prominent place in stores, dying to be bought. But what remains from all of this when we’re shopping online? Do we choose only the products nowadays, or is there still an important role left for packaging design?
Shikatani Lacroix’ Design Lounge did an interesting study on this theme.
Want to know the answers? Go here.