Packaging design always had to look slick on the shelves, be functional, protective and attractive, not too heavy and most important: at a prominent place in stores, dying to be bought. But what remains from all of this when we’re shopping online? Do we choose only the products nowadays, or is there still an important role left for packaging design?
Shikatani Lacroix’ Design Lounge did an interesting study on this theme.
Want to know the answers? Go here.
December 09th, 2011 | 04:54 pm
one comment on “What about packaging and online shopping?”
comment
-
Archives
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- November 2017
- October 2017
- September 2017
- April 2017
- February 2017
- December 2016
- October 2016
- September 2016
- July 2016
- May 2016
- March 2016
- January 2016
- November 2015
- October 2015
- August 2015
- June 2015
- May 2015
- April 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Aldi
beverage
Bonroyaal
book
brand identity
candy
chocolate
Choco Time!
concept
consumers
design
Dutch
eco
edible
environment
exhibition
food
food industry
foodservice
graphic design
ice cream
innovation
inspiration
Kips
label
Look-O-Look
Maître Paul
Netherlands
packaging
packaging design
promotion
rebranding
recycling
retail
Retail ready packaging
RRP
shelf impact
Shelf ready packaging
SRP
Stepfive
sustainability
typography
Weerribben
YouTube
Zwanenberg Food Group
[…] A recent study by Accenture, ComScore and Dunnhumby USA shows the importance of an attractive webshop in relation to actual purchases in-store. Shoppers who visit websites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in-store than those who didn’t come to these websites. Web visitors also returned to the store more often to buy the brand: 3.2 buying occasions per month against 2.3 for non-visitors. Site visitors also spent more per month in the product category of a brand whose site they’ve gone to. Read the complete study here. More on (online) shopping and packaging design here. […]