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one comment on “What about packaging and online shopping?”

  1. […] A recent study by Accenture, ComScore and Dunnhumby USA shows the importance of an attractive webshop in relation to actual purchases in-store. Shoppers who visit websites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in-store than those who didn’t come to these websites. Web visitors also returned to the store more often to buy the brand: 3.2 buying occasions per month against 2.3 for non-visitors. Site visitors also spent more per month in the product category of a brand whose site they’ve gone to. Read the complete study here. More on (online) shopping and packaging design here. […]