Dutch Packaging Design

One of Aldi Netherlands chocolate private labels is Château. For their triangle chocolate packaging Stepfive created a fresh and modern concept and packaging design which emphasises the triangle shaped chocolate inside. This chocolate comes in two different flavours (plain milk and milk with almond honey).

As already introduced here, Stepfive takes care of the new Wrapitt packaging design for Aldi Netherlands. Above two examples of the new aluminum foil packaging and the new micro wave packaging. Recognizable little drawings and strong typography are typical for this household consumers product line.

A few months ago Stepfive created new foils for Aviko Foodservice Pom’ Fraîches. And now Stepfive was also asked to create the new packaging foils for their new product range: Premium Pom’ Fraîches. This packaging design resulted in a strong line of transparent foils with a full-colour print on top. Every different taste has its own unique colour and its own unique and tasteful visual. Premium Pom’ Fraîches has a higher positioning strategy than the ‘normal’ Pom’ Fraîches. The packaging is easy to use and recognizable for the professional who is used to the high standard of Dutch company Aviko.

Flavours of the Sun is a new Aldi Netherlands private label for mediterranean products (spreads mostly) like houmous and aioli. Stepfive conceptualized and created the complete brand identity for this new brand and also made the packaging labels for these products.

Typically packaged in pairs are these delicious Time4Choco! chocolate mini-bars for Aldi Netherlands. The bars consist of a biscuit finger with caramel on top, surrounded by a milk chocolate topping. Stepfive created silver foil wrappers for the Cookie Power mini-bars inside the bag, but also did the packaging design for the complete silver foil bag.

Food for Thought at ‘De Groene Offerte‘. Short thoughts on big themes or other interesting articles. This one’s a brief report on Dutch packaging design of tea and why it’s growing bigger and bigger.
Read here (in Dutch only).

Wrapitt (Kitchen Aid) is one the new household brands that was introduced by Aldi Netherlands the last few months. Wrapitt consists of products like carbage bags, aluminum foils, fresh foils, (doggy) bags, culinary parchment paper, freezer bags and so on. Brand identity and all packaging design was conceptualized and created by Stepfive Communication & Design BNO.

New ready-to-eat meals for Aldi’s Oriental Delight in a fresh and contemporary new packaging design. Each different take away meal has its own colour signing at the upper side of the box and a tasteful food visual on the front. The Oriental Delight brand was designed and conceptualized by Stepfive in an earlier stadium for several other products (see here) for Aldi Netherlands.

The new packaging design with colour signed strip on it designed by Stepfive for the Maître Paul’s bars as mentioned here, meanwhile has been implemented in the complete range of Maître Paul cakes, gateaux, cream puffs and so on. You can see the appetizing result of a small part of this complete Maître Paul range above.

Retailers and brands use packaging design of their products far too little as a marketing tool. ”The story of retail is a game of seduction in shelves. Consumers make their choice, brands and retailers are there to respond more” says Birgit Kamp of Tetra Pak Benelux.

Read more here (in Dutch).