Dutch Packaging Design

Yes, it was that time of the year again and Aldi Netherlands asked Stepfive to design their Christmas packaging for several products. This resulted in a broad range of chocolate, cookies and food products, all packed in the same style with crafted typography, typical christmas illustrations and matching colours. Merry packaging and no complaints from Santa so far.

Edible insects gradually make their appearance on the Dutch market. Perhaps the best sustainable solution to the world food problem. Stepfive clients have already taken a foretaste. Our end of the year mailing consisted of delicious handmade bonbons filled with buffalo worms or crickets. We wonder who dared to taste!

Stepfive wishes you all the best for 2015!

These three new Aldi chocolate bars with filling are the latest extension to the Time4Choco! range for Aldi Netherlands. Stepfive created the new packaging design for all three, in accordance with the Time4Choco! styleguide, which was developed by Stepfive too.

Last year there were still a few design agencies and food photographers present. Unfortunately, this 4th edition of the Packaging Innovations Event in Zaandam has become more and more a representation of the printing industry. Of course it’s always nice to meet colleagues in the profession to speak with, but you can barely still call it ‘the most innovative and inspirational packaging event’. Next year, a new opportunity?

See more at: www.easyfairs.com

On November 26th & 27th Packaging Innovations will bring together the best professionals of branded packaging and retail design. Specialists show designs, product presentations, new materials and solutions for packaging problems.

See more at: www.easyfairs.com

Again another extension to the Time4Choco! range of chocolate products for Aldi Netherlands: Chocolate Chips in three variations. Concept and packaging design for these crispy chips-shaped chocolates is done by Stepfive Communication and Design. All three flavours have its own colour signing which corresponds with other Aldi chocolate products.

One of Aldi Netherlands chocolate private labels is Château. For their triangle chocolate packaging Stepfive created a fresh and modern concept and packaging design which emphasises the triangle shaped chocolate inside. This chocolate comes in two different flavours (plain milk and milk with almond honey).

As already introduced here, Stepfive takes care of the new Wrapitt packaging design for Aldi Netherlands. Above two examples of the new aluminum foil packaging and the new micro wave packaging. Recognizable little drawings and strong typography are typical for this household consumers product line.

A few months ago Stepfive created new foils for Aviko Foodservice Pom’ Fraîches. And now Stepfive was also asked to create the new packaging foils for their new product range: Premium Pom’ Fraîches. This packaging design resulted in a strong line of transparent foils with a full-colour print on top. Every different taste has its own unique colour and its own unique and tasteful visual. Premium Pom’ Fraîches has a higher positioning strategy than the ‘normal’ Pom’ Fraîches. The packaging is easy to use and recognizable for the professional who is used to the high standard of Dutch company Aviko.

Flavours of the Sun is a new Aldi Netherlands private label for mediterranean products (spreads mostly) like houmous and aioli. Stepfive conceptualized and created the complete brand identity for this new brand and also made the packaging labels for these products.