Dutch Packaging Design

After a successful redesign of Look-O-Look’s Toppermix, the redesign and packaging for the familybags of Look-O-Look is done by Stepfive Communication & Design too.
The Dutch candy producer with ”The most delicious candies in one bag” wanted a fun and diverting familybag, appealing for all family members, young and old. Each different bag has its own colour coding, but all bags have the same window (a laughing mouth shape) and illustrated candies, drawn in comic style.

Light-footed (in Dutch: lichtvoetig) ain’t a title that fits Stepfive Communication & Design too well. Contrary, we just love to do complex and new issues concerning packaging design and other graphic jobs for our clients! And we do love a chocolate bite too. That’s why we gave our clients this delicious chocolate foot last december as a new years present: to eat your heart out with Stepfive.

”The most delicious candies in one bag”. A new design in a tough and streetwise style that also fits to the regular Look-O-Look brand identity. The products: sour strawberry stripes and laces. This packaging design with a clear product communication is appealing for kids and tweens as it shows quite clearly ‘what’s in it for them’. Literally that is.