Dutch Packaging Design

The past few months Stepfive conceptualized and created a whole bunch of new ice cream packaging design for Aldi Netherlands. The one showed above has a double facing (and so has all the rest of the ice cream packaging), an eye catching and strong typography for the productname and tasteful visuals on front. This ice cream packaging design and all the others created by Stepfive are in store now.
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De afgelopen maanden heeft Stepfive een hele reeks concepten voor ijsverpakkingen uitgevoerd voor Aldi Nederland. De verpakking hierboven is voorzien van een dubbele facing (net zoals alle andere verpakkingen), heeft een opvallende typografie voor de productnaam en smakelijke visuals. Deze en alle andere ijsverpakkingen die door Stepfive zijn ontwikkeld zijn nu te koop.

New packaging design for all kind of different ready-to-eat wraps for De Kroes have been designed by Stepfive. The carton sleeves have a strong graphic, colourful and typographic look, based on the country of origin. Only half of the product is covered by the sleeve, which results in a high product visibility. The wraps are for sale in supermarkets in The Netherlands like Albert Heijn.
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Nieuw packaging design voor verschillende soorten ready-to-eat wraps van De Kroes is ontwikkeld door Stepfive. De kartonnen sleeves zijn grafisch sterk, opvallend van kleur en typografie die in vorm zijn gebaseerd op het land van herkomst. Alleen de onderzijde van het product wordt door de sleeve omvat, waardoor er een goede zichtbaarheid van het product ontstaat. De wraps worden in Nederland verkocht bij o.a. de Albert Heijn.

For Best Life animal food, a Dutch company, Stepfive created packaging design for a complete range of high quality dog and cat food. Small doy packs for small weights, big bags for the heavy weights and everything in between with a clear colour signing and paw prints. This packaging design is developed in collaboration with ‘De Dierenbescherming’, the Dutch authority on animal welfare and therefor meets all the requirements Dutch animal welfare demands.
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Voor Best Life dierenvoeders heeft Stepfive het packaging design ontwikkeld voor een volledige range hoge kwaliteit honden- en kattenvoer. Kleine doypacks, grote zakken en alles daar tussenin met een heldere kleurcodering en pootafdrukken. Deze verpakkingslijn is opgezet in nauwe samenwerking met De Dierenbescherming en voldoet daarom aan alle eisen die er aan dierenwelzijn en de daar bijbehorende verpakkingen gesteld worden.

Cobourg bacon for private label Classico packed in a stylish and reclosable freshpack. The free shaped window gives a peek of de the product inside. A serving suggestion with tasteful food visual is printed on the front.
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Cobourg ham voor het private label Classico is verpakt in een stijlvolle, hersluitbare freshpack. Het venster heeft een vrije vorm en biedt zicht op het product. Een serveersuggestie met smakelijke food visual wordt getoond op de voorzijde.

Yes, it was that time of the year again and Aldi Netherlands asked Stepfive to design their Christmas packaging for several products. This resulted in a broad range of chocolate, cookies and food products, all packed in the same style with crafted typography, typical christmas illustrations and matching colours. Merry packaging and no complaints from Santa so far.

Edible insects gradually make their appearance on the Dutch market. Perhaps the best sustainable solution to the world food problem. Stepfive clients have already taken a foretaste. Our end of the year mailing consisted of delicious handmade bonbons filled with buffalo worms or crickets. We wonder who dared to taste!

Stepfive wishes you all the best for 2015!

These three new Aldi chocolate bars with filling are the latest extension to the Time4Choco! range for Aldi Netherlands. Stepfive created the new packaging design for all three, in accordance with the Time4Choco! styleguide, which was developed by Stepfive too.

A few months ago Stepfive created new foils for Aviko Foodservice Pom’ Fraîches. And now Stepfive was also asked to create the new packaging foils for their new product range: Premium Pom’ Fraîches. This packaging design resulted in a strong line of transparent foils with a full-colour print on top. Every different taste has its own unique colour and its own unique and tasteful visual. Premium Pom’ Fraîches has a higher positioning strategy than the ‘normal’ Pom’ Fraîches. The packaging is easy to use and recognizable for the professional who is used to the high standard of Dutch company Aviko.

Flavours of the Sun is a new Aldi Netherlands private label for mediterranean products (spreads mostly) like houmous and aioli. Stepfive conceptualized and created the complete brand identity for this new brand and also made the packaging labels for these products.

New ready-to-eat meals for Aldi’s Oriental Delight in a fresh and contemporary new packaging design. Each different take away meal has its own colour signing at the upper side of the box and a tasteful food visual on the front. The Oriental Delight brand was designed and conceptualized by Stepfive in an earlier stadium for several other products (see here) for Aldi Netherlands.