Dutch Packaging Design

Stepfive created new packaging design for Maître Paul’s MiniMoments range, a range of small pastries that are the perfect treat for ‘those special little moments’. The MiniMoments are nice to give and fun to get! The goal was to create a visually appealing and recognizable range.

This years Dutch Design Week will take place from the 20th until the 28th of October. This eleventh edition offers a unique glimpse into the future of design thanks to the endless creativity of hundreds of renowned designers and young talents from The Netherlands.
Over 1,500 designers display their work ranging from graphic design, industrial design, packaging design, spatial design, textiles, fashion, architecture, sustainable responsible business design and design management & trends. There are 85 different locations housing more than 300 events. Besides exhibitions, there are numerous lectures, workshops, fashion shows and seminars.

This year 200,000 visitors are expected to visit the Dutch Design Week.

Dutch Designweek 2012, Eindhoven – The Netherlands

In addition to this restyling, a new organic cream yoghurt (with fruits) packaging design was created for Dutch company Weerribben Zuivel. Fresh and natural visuals on the packaging are showing us the origin of this organic cream yoghurt: National Park ‘De Weerribben’ in The Netherlands. These visuals and the coloured shopping list on top derives from the complete restyling by Stepfive of all the other Weerribben products and herewith makes it into a coherent and appetizing product range. Also to distinguish the cream yoghurts from the other yoghurts, we’ve added visuals of the fruits used in the yoghurt.

Ever thought about just how persuasive packaging can be? Supermarkets use carefully designed packaging to influence customers’ perceptions of their products. But does it work? It was tested with chocolate chip cookies on two groups of people, one group tasted and rated the cookies without seeing any of the packaging, while the other group did the same thing while the packets were shown beforehand. Read about the results here.
Packaging is one way of making a product get your attention. But there’s more. Every element of the in-store environment is carefully deliberated over; from the general layout to the position of products on the shelf and even the smell and sound.
Read more about psychological tactic in stores here.

For the Dutch brand Kips, Stepfive created two reclosable ‘out of home’ freshpacks for cheeses and meats including printable stickers. Each freshpack contains ten slices and is designed with an apparent color setting (yellow for cheeses and red for meats). The packs have a basic, clean design with clear Kips branding for optimum product visibility that convey top quality products. Kips is a brand of Zwanenberg Food Group.

Piece of cake for the urban grillmeisters behind their BBQ’s these days with the new and delicious Snack Skewers (Snack Spiesjes) from Dutch company Zwanenberg Food Group. Stepfive created the labels for this new product range. Each different taste variety has its own colour setting and the labels are placed at the top in order to have a good spot on the tasteful skewers.

Many food labels are confusing (and some downright misleading) especially with regard to animal welfare claims. To help navigate the confusion, the Animal Welfare Institute (AWI) has released A Consumer’s Guide to Food Labels and Animal Welfare.

This new guide aims to help consumers who purchase meat, dairy and eggs interpret the meaning of label claims and locate products from animals who were humanely raised and handled.
More on ‘A Consumer’s Guide to Food Labels and Animal Welfare’ here.

Already back in 2007, Anke Weiss, a Dutch modern designer who uses recycled materials, has designed a series of beautiful lights made from recycled food and drink packaging. Weiss takes – for instance – juice cartons that have been emptied of their contents and pokes holes in them, through which light will shine after the piece is completed. Recycling to the max that is.
More on this project and Anke Weiss’ work here, here and here.

A compilation of yearly design awards, this book features the best in communication and packaging design from around the world. The iF communication design awards have been conferred since 2004 by a panel of design experts from across the world. Showcased in this volume are the most outstanding examples of communication and packaging design. This yearbook presents trendsetting achievement in advertising, media, campaigns, packaging, and websites.

Read more here, or buy here.

Packaging products are designed to last as long as possible before recycling, where the vital process starts all over again. The importance of recyclable packaging is clearly recognised by all market sectors; either because the product itself is natural and eco-friendly or manufacturers wish to draw attention to the essence of the product. On the whole, awareness as regards the importance of recycled products is gradually increasing.

View pages and read more, or buy here.