May 03rd, 2013 | 01:57 pm
At Dutch website Groene Offerte you’ll find loads of interesting packaging design related articles, opinions and other stuff (all in Dutch). Especially the serie ‘Food for Thought’ gives entertaining and remarkable examples of packaging design in all its aspects, good or bad.
Groene Offerte is established for the complete design industry. The site is set up to grow: more and more contacts, knowledge and new insights. In this way Groene Offerte wants to help and encourage the design industry with their key role of this industry in the sustainable development of society and economy.
Food for Thought at Groene Offerte (all in Dutch).
TAGS: Dutch, food, graphic design, Groene Offerte, innovation, inspiration, Netherlands, packaging design, recycling, Stepfive, sustainability
POSTED IN csr, food, non food | no comments »
April 19th, 2013 | 10:47 am
A new branding and an optimized design on the sleeves of Aldi’s packaging design for their Oriental Delight ready to eat meals. The sleeves contain a tasteful product visual underneath the striking new branding and have all the legal information on its bottom. To be sold in Aldi Netherlands.
TAGS: Aldi, Dutch, food, Netherlands, Oriental Delight, packaging design, rebranding, restyling, retail, sleeve, Stepfive
POSTED IN food | 2 comments »
April 18th, 2013 | 12:51 pm
An inspiring and interesting brand new book by Dutch publisher BIS Publishers out this month about ‘the essence of retail branding and design’.
”Retail mirrors society and as society is constantly changing, retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers.” -> Buy at BIS Publishers or view large and read at ISSUU
TAGS: beverage, book, brand identity, Branding, Dutch, food, inspiration, packaging design, rebranding, retail, Stepfive
POSTED IN bookshelf, food, non food | no comments »
April 11th, 2013 | 12:25 pm
The more we consume, the bigger the pile of waste we leave behind. (…) Smart and edible packaging: the best examples. Read and see all of it in the first online international edition of ‘Food Inspiration Magazine’. Beautiful designed and loads of interesting stuff on food, packaging and everything else that connects with food one way or another.
Food Inspiration Magazine: Connecting through food.
TAGS: Dutch, edible, food, food inspiration magazine, inspiration, magazine, Netherlands, packaging design, Stepfive
POSTED IN bookshelf, food | no comments »
February 15th, 2013 | 02:46 pm
Stepfive created a new packaging design for the free range frankfurters (scharrel knakworst in Dutch) for Aldi. The new labels for these frankfurter cans and the carton tray are made with an identical and ecological look & feel to create a uniform and striking image for this shelf ready packaging (SRP) a.k.a. retail ready packaging (RRP).
TAGS: Aldi, Dutch, eco, food, free range, Netherlands, packaging design, retail, Retail ready packaging, RRP, Shelf ready packaging, SRP, Stepfive
POSTED IN food | no comments »
January 31st, 2013 | 05:00 pm
A niche topic, a clear defined target group, a sharp program content, up to 80 stand units, a low entry fee et voilá, the ingredients that’ll make ‘Foodpacking Event 2013’ into a special event. The exhibition will take place on October 9 and 10 (Wednesday and Thursday) and will be held in ‘High Five’ in the ‘Jaarbeurscomplex’ in Utrecht, The Netherlands.
This event has been given the subtitle: High knowledge event on packaging in the food industry.
Read more here (Dutch).
TAGS: Dutch, exhibition, food, food industry, innovation, Jaarbeurscomplex, Netherlands, packaging design, Stepfive
POSTED IN food, legislation, non food | no comments »
January 25th, 2013 | 12:27 pm
Chickenfingers, mini chicken skewers, Dutch meatballs and meatballs satéh. Four new products by Kips (a brand of Zwanenberg Food Group) of which Stepfive created packaging labels for. The labels have unique colours for each product and are placed right in the middle so there’s still a good spot on the delicious snacks.
TAGS: Dutch, food, Kips, Netherlands, packaging design, retail, Stepfive, Zwanenberg Food Group
POSTED IN food | no comments »
January 04th, 2013 | 04:40 pm
Throwing a party? Make it extra festive with Aldi’s ‘PartyGebak’ (Party Pastries). Stepfive created the new packaging design for the complete range of PartyGebak products in The Netherlands and also created the new branding.
A visually appealing, festive and joyous packaging design that lightens up every party and any other moment of fun.
TAGS: Aldi, brand creation, brand identity, Dutch, food, Netherlands, packaging design, retail, Stepfive
POSTED IN food | no comments »
December 21st, 2012 | 04:55 pm
Few people eat an orange peel, but it is edible. We do eat the peels of other fruits, like peaches and apples. The peel is a kind of durable, biodegradable packaging. The fact that these fruits come in their own built-in packaging is convenient. It means they do not have to be sold in boxes or bags.
That idea is the inspiration behind a company that David Edwards has founded. He wants to change the way we package and eat food. His vision is that one day you will go to the supermarket and, instead of buying cartons of juice and cans of soup, you will fill your cart up with balls of food and drink.
Read the rest of this entry »
TAGS: Dutch, edible, food, fruit, packaging design, Stepfive
POSTED IN food | no comments »
November 14th, 2012 | 01:26 pm
For the Dutch company Zwanenberg Food Group, Stepfive created this serie of packaging labels for a range of tasteful snacks. The bright red color used in all labels really draws your attention and makes the packages stand out on store shelves.
TAGS: Dutch, food, Netherlands, packaging design, retail, snacks, Stepfive, Zwanenberg Food Group
POSTED IN food | no comments »