Dutch Packaging Design

For Look-O-Look Stepfive developed a striking, distinctive packaging and name for their 4D candy. The theme 4D is communicated as 3D dimensional sweets + the fun of Look-O-Look. Visibility of the Crazy Penguins, Bloopy Blobs and Octo Madness bags was a condition.

View the commercial Look-O-Look made to promote 4D candy here.

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Stepfive ontwikkelde voor Look-O-Look een opvallende, onderscheidende verpakking en naamstelling voor hun 4D snoep, welke een extra hoge funfactor en speelsheid uitstralen. Het thema 4 dimensionaal lekker wordt gecommuniceerd als 3D snoep + de fun van Look-O-Look. Zichtbaarheid van de Crazy Pinguins, Bloopy Blobs en Octo Madness zakken was een voorwaarde.

De commercial die Look-O-Look ter ondersteuning heeft laten maken kun je hier bekijken.

A striking, distinctive packaging design developed for 4D candy (Penguins, Blobs and Octopuses). A high fun factor and playfulness were leading for Look-O-Look. The packaging design is seamlessly integrated in a playful dieline that works for the design. Because of this unique form of packaging design and special printing techniques, the use of metallic colors, the illustrations of the cartoons and the productvisuals this design creates a striking and colourful packaging with a large fun factor and high stopping power.