Dutch Packaging Design

With the brand ‘Pure Pracht’ Stepfive conceptualized a broad range of products for a big Dutch company in retail and foodservice. This brand emphasizes on the importance of a personal touch, that’s why the farmers, bakers and butchers are on the packaging itself. With their appearance they guarantee the quality of the products and the ingredients.

Chocolate eggs, gift eggs, egg shaped cookies, hollow Easter treasures characters, chocolate Easter bunnies, caramel eggs, Easter eggs filled with chocolates, bunny shaped cookies, chocolate covered cookie bunnies. Want more? Decorated easter characters, Chocolate easter coins, beanie bunnies and chocolate egg lollies. Just to name a few.
All of these were packed in packaging design created by Stepfive for Aldi Netherlands.

New packaging design from the country! Packaging for products that are produced by farmers, bakers and butchers with passion for their craft, attention to tradition and the guarantee of a rich taste. And that is exactly what the concept brand ‘Van Weleer’ (Dutch for ‘from the past’) stands for. Conceptualized for a big Dutch company in retail and foodservice.

A striking, distinctive packaging design developed for 4D candy (Penguins, Blobs and Octopuses). A high fun factor and playfulness were leading for Look-O-Look. The packaging design is seamlessly integrated in a playful dieline that works for the design. Because of this unique form of packaging design and special printing techniques, the use of metallic colors, the illustrations of the cartoons and the productvisuals this design creates a striking and colourful packaging with a large fun factor and high stopping power.

Yes, it was that time of the year again and Aldi Netherlands asked Stepfive to design their Christmas packaging for several products. This resulted in a broad range of chocolate, cookies and food products, all packed in the same style with crafted typography, typical christmas illustrations and matching colours. Merry packaging and no complaints from Santa so far.

Edible insects gradually make their appearance on the Dutch market. Perhaps the best sustainable solution to the world food problem. Stepfive clients have already taken a foretaste. Our end of the year mailing consisted of delicious handmade bonbons filled with buffalo worms or crickets. We wonder who dared to taste!

Stepfive wishes you all the best for 2015!

These three new Aldi chocolate bars with filling are the latest extension to the Time4Choco! range for Aldi Netherlands. Stepfive created the new packaging design for all three, in accordance with the Time4Choco! styleguide, which was developed by Stepfive too.

Last year there were still a few design agencies and food photographers present. Unfortunately, this 4th edition of the Packaging Innovations Event in Zaandam has become more and more a representation of the printing industry. Of course it’s always nice to meet colleagues in the profession to speak with, but you can barely still call it ‘the most innovative and inspirational packaging event’. Next year, a new opportunity?

See more at: www.easyfairs.com

On November 26th & 27th Packaging Innovations will bring together the best professionals of branded packaging and retail design. Specialists show designs, product presentations, new materials and solutions for packaging problems.

See more at: www.easyfairs.com

Again another extension to the Time4Choco! range of chocolate products for Aldi Netherlands: Chocolate Chips in three variations. Concept and packaging design for these crispy chips-shaped chocolates is done by Stepfive Communication and Design. All three flavours have its own colour signing which corresponds with other Aldi chocolate products.