Excellent Packaging design and social responsibility can go hand in hand. A good exemple is ‘No House Wine’, a new wine-label that uses it’s profits to build houses for so called kid-parents (older brothers and sisters who take care of their younger ones) of HIV-contaminated families. It prevents kids from getting homeless after their parents died of AIDS.
The international awarded design (New York Festivals (silver), Art Directors Club Nederland (zilveren lamp), Epica (silver) was designed by Edwin Vollebergh. It delicately cites the subject (houses and moving): an apparently handwritten signing on the front and a label made of packaging-tape on the back.
More on ‘No House’ Wine here.
”Global standards on packaging and the environment have gained conclusive momentum with the acceptance of the draft international standard (DIS) texts this week, say industry experts. The new ISO-standards will address the optimization of packaging to minimise its environmental impact, the responsible use of heavy metals and other hazardous substances, the possible reuse of packages and the different modes of recycling (material, energy or composting). The new ISO world standards will most likely be available for use by industry, retail and any other interested organisation by the end of 2012.”
More on the new ISO-standards here and here (pdf).
‘Dutch Heights #2’ presents the year’s best work by award-winning Dutch architects, visual artists, actors, directors, illustrators, photographers, packaging designers, writers, poets, designers, theater makers, musicians and other performers. ‘Dutch Heights #2’ is the second volume in a new series yearbooks, designed by Irma Boom and produced by the best graphic production companies in the Netherlands.
Following to this restyling, a similar fresh and natural packaging design was created by Stepfive of milk and drinks for Dutch company Weerribben Zuivel. The visuals on the packaging are showing us the origin of the milk and drinks: National Park ‘De Weerribben’ in The Netherlands with its characteristic feather reed grass. The coloured shopping list is a powerful asset to match all twelve products into a coherent range.
Students from Design Skolen Kolding, Denmark, made videos for the UNICEF Innovation – Reuse of Packaging Challenge – over a period of three weeks in January 2011. They are all works in progress. More videos at their YouTube UNICEF Innovation Channel.
Stepfive created the packaging for this modern headset from Emotion. You will experience beautiful sounds and audio with this high-tech headset. The graphical appeal of the slick design- and metallook and high quality of the headset has been a source of inspiration for creating this clean yet strong packaging.
Why pay a lot of money for your beautiful bra and then have it ruined in your washing machine? The Betty Ball is the solution for keeping your padded or normal bras in perfect shape. Stepfive redesigned a golden/black packaging design with much attention to product experience and a luxury feeling. The Betty Ball was succesfully launched all over Europe.
For the Dutch company Kips’, who actually celebrate their 100th anniversary this year, Stepfive created a golden packaging design for their tins with excellent liver pâté. This exclusive and tasteful look with much attention to branding and product experience is successfully introduced at the Dutch consumer market. Kips’ is part of Zwanenberg Food Group.
Preliminary to the rebranding of Carnaby into Maître Paul Professional, the whole range of Maître Paul’s pie boxes itself were renewed too. For the Dutch, French, English and German consumer market a new bright and yellow packaging design with a friendly festive and yet high-quality look was developed by Stepfive. The new boxes also have a renewed locking system and smaller windows to prevent them from freezing. This succesfull new packaging line includes seventeen flavors in various formats.
With first class facilities, a wide range of indoor and outdoor activities and restaurants and bars, an own range of wines couldn’t be missed. That’s why Stepfive was asked to develop the total brand identity for the new wine selection of Center Parcs Europe: Selection CP. Stepfive designed a series of tasteful labels with a high quality appearance for the rosé and the red and white wines. After the introduction the sales increased with 20%. Mission accomplished!
Excellent Packaging design and social responsibility can go hand in hand. A good exemple is ‘No House Wine’, a new wine-label that uses it’s profits to build houses for so called kid-parents (older brothers and sisters who take care of their younger ones) of HIV-contaminated families. It prevents kids from getting homeless after their parents died of AIDS.
