Dutch Packaging Design

Look-O-Look, the Dutch candy producer with ‘The most delicious candies in one bag’ asked Stepfive Communication & Design to create candy boxes for the Out of Home segment. Each box is filled with 75 mini flowpacks in different flavours. Concept and packaging design of the boxes and mini flowpacks are integrated within the current line of Look-O-Look’s mixbags and familybags, which are done by Stepfive too.

Throwing a party? Make it extra festive with Aldi’s ‘PartyGebak’ (Party Pastries). Stepfive created the new packaging design for the complete range of PartyGebak products in The Netherlands and also created the new branding.
A visually appealing, festive and joyous packaging design that lightens up every party and any other moment of fun.

Few people eat an orange peel, but it is edible. We do eat the peels of other fruits, like peaches and apples. The peel is a kind of durable, biodegradable packaging. The fact that these fruits come in their own built-in packaging is convenient. It means they do not have to be sold in boxes or bags.

That idea is the inspiration behind a company that David Edwards has founded. He wants to change the way we package and eat food. His vision is that one day you will go to the supermarket and, instead of buying cartons of juice and cans of soup, you will fill your cart up with balls of food and drink.

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For the launch of a ready-to-eat Oat Porridge concept to the Dutch market, we devised the name ‘QuickStart’ and the pay-off. The name describes a quick preparation and the moment of consumption. It’s based on Kickstart, so there’s a strong reference to terms like ‘energy boost’ and, besides that, it’s multilingual as well. This fashionable name will easily fit between similar products on the shelves.

Stepfive created this packaging design for Maître Paul’s Warme Appeltaart (Warm Apple Pie) and Slagroom Feesttaart (Party Cream Cake). The design for the apple pie box is a combination of the recognizable Maître Paul yellow color and a warm productvisual with an oven in the background. The cream cake box is also a combination of Maître Paul’s yellow color,  with colorful and festive productvisuals of the cream cake added. The boxes are decorated with fun white graphics.

For the Dutch company Zwanenberg Food Group, Stepfive created this serie of packaging labels for a range of tasteful snacks. The bright red color used in all labels really draws your attention and makes the packages stand out on store shelves.

In De Etende Mens (Food Culture: Eating by Design) Premsela explores how design can enable us to make the changes to our food chain that are necessary to ensure a healthy future. Mediamatic’s High Density Aquaponics Edifice and the Diesel Kantine (a collaboration with João Negro) are featured in the exhibition.
The exhibition De Etende Mens showcases work by designers who concern themselves with the relationship between design, food, and (the origins of) what we eat. Curated by Marije Vogelzang, the works on display map people’s complex relationship with food and make visitors aware of how our food is produced.
Throughout the year, Premsela offers educational activities in connection with the Designhuis exhibitions for students in Dutch secondary and higher education. De Etende Mens is on view until January 6, 2013 at the Designhuis in Eindhoven. The exhibition is open from Tuesday till Sunday, from 11.00-18.00. Entrance fee is 5,-. Go to the Designhuis website for more information.

The packaging design for Disney Cars baloney and liver paté was created by Stepfive, commissioned by Zwanenberg Food Group. This delicious sandwich filling for children appeals not only to the youngest ones. Due to it’s strong presence, it also looks very desirable on the shelf. Disney Cars makes lunch and breakfast even more fun!

After a successful redesign of Look-O-Look’s Family Bags, Flowpacks and Toppermix, the redesign and packaging for the international Mix Bags of Look-O-Look is done by Stepfive Communication & Design too. The Dutch candy producer with “The most delicious candies in one bag” wanted a fun and diverting bag with small flowpacks in it, appealing to all family members, young and old. These Mix Bags differ from the other Look-O-Look bags by having small and handy portion packs in each mix bag. Each different bag has its own colour coding, visuals of aforementioned small portion packs/flowpacks (drawn in realistic style) and a large window for optimal visibility of the delicious candies.

Stepfive created new packaging design for Maître Paul’s MiniMoments range, a range of small pastries that are the perfect treat for ‘those special little moments’. The MiniMoments are nice to give and fun to get! The goal was to create a visually appealing and recognizable range.