Dutch Packaging Design

Again another extension to the Time4Choco! range of chocolate products for Aldi Netherlands: Chocolate Chips in three variations. Concept and packaging design for these crispy chips-shaped chocolates is done by Stepfive Communication and Design. All three flavours have its own colour signing which corresponds with other Aldi chocolate products.

One of Aldi Netherlands chocolate private labels is Château. For their triangle chocolate packaging Stepfive created a fresh and modern concept and packaging design which emphasises the triangle shaped chocolate inside. This chocolate comes in two different flavours (plain milk and milk with almond honey).

Retailers and brands use packaging design of their products far too little as a marketing tool. ”The story of retail is a game of seduction in shelves. Consumers make their choice, brands and retailers are there to respond more” says Birgit Kamp of Tetra Pak Benelux.

Read more here (in Dutch).

In addition to the Chocofun and Peanuts packaging design as shown here, Stepfive also created the design for the Choco Crunch packaging. These crispy balls covered with Belgian chocolate also go under the brand Choco Time! for Aldi Netherlands.

The look of several different products from Potato King, an already existing Aldi brand, is completely renewed by Stepfive for Aldi Netherlands. This new serie of potato products has a colorful packaging design range with a tasty visual on the front of each foil and the product names in a distinctive font. ‘Koelverse’ potatoes are easy to prepare right out of the package.

Until recently, direct bottle printing was really only an option for glass bottles. But that’s changing. Today, there are a number of options for direct printing bottles, both glass and plastic. Yet another step forward in sustainable packaging design techniques.

Read more on the next wave of bottle and container decorating here.

Yes, again a new Bonroyaal packaging design from Stepfive for Aldi Netherlands. This time for pure and milk chocolate pralines with crunchy filling in a foil bag. The wrappers for the pralines themselves were also designed by Stepfive.

Yet another new brand for Aldi Netherlands, designed and conceptualized by Stepfive. Meet ‘Delicious Home’, a mark that stands for a tasty range of (sometimes raw) dough products, such as croissants, pancakes and a typical Dutch specialty: poffertjes.

The packaging design for these pancakes and poffertjes are dressed up with bright, traditional table-cloth patterns and tasteful product visuals.

Faam (part of Astra Sweets Ltd.) asked Stepfive to redesign their range of doypack candies with a clear communication of the product(s) inside. This new packaging design therefore has an important role for product photography in order to establish a maximum of impulse purchase and is appealing to young and old, man and woman.

At Dutch website Groene Offerte you’ll find loads of interesting packaging design related articles, opinions and other stuff (all in Dutch). Especially the serie ‘Food for Thought’ gives entertaining and remarkable examples of packaging design in all its aspects, good or bad.
Groene Offerte is established for the complete design industry. The site is set up to grow: more and more contacts, knowledge and new insights. In this way Groene Offerte wants to help and encourage the design industry with their key role of this industry in the sustainable development of society and economy.

Food for Thought at Groene Offerte (all in Dutch).