Dutch Packaging Design

An interesting video from Packaging Digest, about the delicate balance between optimizing a package for sustainability and maintaining a quality usage experience for the consumer. Lisa Pierce, editor of Packaging Digest, interviews PepsiCo senior director of beverage packaging R&D on this issue.

Following to the design of the frankfurters (see below), Stepfive also created the packaging design and the shelf ready packaging for Aldi’s free range smoked sausages. Packaging and carton tray of these sausages have the same ecological look & feel as the frankfurters to make it into a coherent range of products.

Stepfive created a new packaging design for the free range frankfurters (scharrel knakworst in Dutch) for Aldi. The new labels for these frankfurter cans and the carton tray are made with an identical and ecological look & feel to create a uniform and striking image for this shelf ready packaging (SRP) a.k.a. retail ready packaging (RRP).

”The primary role of packaging is protection, whether that be primary packaging to reduce oxidation, moisture change or insect/microbial access or transportation packaging to reduce crushing or other damage in distribution. It is more than coincidental that packaging usage per person is higher in the developed world and food availability is much greater. The benefits of (diverse) packaging are obvious to us but less so in many developing countries. Both use and quality of packaging is important to reduce food loss and impact sales.”

Read more on packaging design and food loss at Packaging Digest.

A niche topic, a clear defined target group, a sharp program content, up to 80 stand units, a low entry fee et voilá, the ingredients that’ll make ‘Foodpacking Event 2013’ into a special event. The exhibition will take place on October 9 and 10 (Wednesday and Thursday) and will be held in ‘High Five’ in the ‘Jaarbeurscomplex’ in Utrecht, The Netherlands.

This event has been given the subtitle: High knowledge event on packaging in the food industry.
Read more here (Dutch).

Chickenfingers, mini chicken skewers, Dutch meatballs and meatballs satéh. Four new products by Kips (a brand of Zwanenberg Food Group) of which Stepfive created packaging labels for. The labels have unique colours for each product and are placed right in the middle so there’s still a good spot on the delicious snacks.

Throwing a party? Make it extra festive with Aldi’s ‘PartyGebak’ (Party Pastries). Stepfive created the new packaging design for the complete range of PartyGebak products in The Netherlands and also created the new branding.
A visually appealing, festive and joyous packaging design that lightens up every party and any other moment of fun.

Few people eat an orange peel, but it is edible. We do eat the peels of other fruits, like peaches and apples. The peel is a kind of durable, biodegradable packaging. The fact that these fruits come in their own built-in packaging is convenient. It means they do not have to be sold in boxes or bags.

That idea is the inspiration behind a company that David Edwards has founded. He wants to change the way we package and eat food. His vision is that one day you will go to the supermarket and, instead of buying cartons of juice and cans of soup, you will fill your cart up with balls of food and drink.

Read the rest of this entry »

For the launch of a ready-to-eat Oat Porridge concept to the Dutch market, we devised the name ‘QuickStart’ and the pay-off. The name describes a quick preparation and the moment of consumption. It’s based on Kickstart, so there’s a strong reference to terms like ‘energy boost’ and, besides that, it’s multilingual as well. This fashionable name will easily fit between similar products on the shelves.

Stepfive created this packaging design for Maître Paul’s Warme Appeltaart (Warm Apple Pie) and Slagroom Feesttaart (Party Cream Cake). The design for the apple pie box is a combination of the recognizable Maître Paul yellow color and a warm productvisual with an oven in the background. The cream cake box is also a combination of Maître Paul’s yellow color,  with colorful and festive productvisuals of the cream cake added. The boxes are decorated with fun white graphics.