”You do know a great package when you see one. But what makes it great? Packaging design, in fact, is an act of balancing between creativity and functionality. ‘Pack Your Life’ focuses on the visual side of the package, its graphical appeal, not that much on package engineering.”
A brand new inspirational book on the things we love, published by Azur, Japan 2011.
Fuente is dedicated to developing exclusive, naturally-based hair care, colour, transformation and styling products. Stepfive designed a new packaging line in a natural atmospheric style for their bottles, jars and tubes, after a thoroughly brand positioning analysis. Commissioned by Oosterbeek Verpakkingen from The Netherlands.
One of Maître Pauls successful private labels, Carnaby, is rebranded into Maître Paul Professional in the past few months. The Maître Paul Professional brand is aimed at the foodservice and cash & carry market. Their high-quality pies are unique in their kind, but accessible to all foodservice customers. The new packaging design made by Stepfive, reflects the high-quality and craftsmanship of the Dutch Maître Paul bakers and is developed in a range for 16 different products with 16 different labels.
crEAte is the-must-have book for every designer connected to the world of food and beverage. Six chapters:’Food Activista’, ‘Wholehearted’, Smart Food’, ‘Packaging’, ‘Food Spaces’ and ‘Typologies’ deal with different aspects of design within gastronomy. An inspiring book published by Gestalten, Berlin 2008
At this years CES 2011, Fulton Innovation makes the power of wireless energy visible. The video above shows light up wireless animated cereal boxes powered by inductive coupling technology. The idea is to have wireless power available in everything, from tabletops to grocery aisles to parking garages.
A pretty cool innovation and an excellent way to push packaging design to the max.
After a successful redesign of Look-O-Look’s Toppermix, the redesign and packaging for the familybags of Look-O-Look is done by Stepfive Communication & Design too.
The Dutch candy producer with ”The most delicious candies in one bag” wanted a fun and diverting familybag, appealing for all family members, young and old. Each different bag has its own colour coding, but all bags have the same window (a laughing mouth shape) and illustrated candies, drawn in comic style.
FFC (Franchise Friendly Concepts) is the largest independent Dutch food franchise organization with several success formulas. One of them: Smulwereld. The new logo created for their rebranding is modern with a healthy look and symbolizes the propositions. Along with this rebranding a complete range of disposables was designed. This rebranding was implemented in all 100 Smulwereld companies in The Netherlands, together with signings and interior adjustments.
Light-footed (in Dutch: lichtvoetig) ain’t a title that fits Stepfive Communication & Design too well. Contrary, we just love to do complex and new issues concerning packaging design and other graphic jobs for our clients! And we do love a chocolate bite too. That’s why we gave our clients this delicious chocolate foot last december as a new years present: to eat your heart out with Stepfive.
Recognition and a powerful brand experience of New Look were the main starting points for both the single and double bike bag packaging design. The final design conveys the value of the product and the image of the brand which is stylish, colourful and modern, in yet a distinctive manner. Beside this sparkling new Dutch packaging design a whole line of supporting materials such as labels, cards and action banners have been developed for New Look bike bags in The Netherlands.
Boxed and Labeled: the inspiring book for the “out-of-the-box” thinking packaging designer. Some of the designs seem to be almost impossible to make and extremely creative, others are beautifully stylish. But all expand the way of thinking about packaging design. For sure al designs strengthen the appearance of the products being packed. Published by Gestalten, Berlin 2009
