Dutch Packaging Design

Earlier this year Aldi Netherlands asked Stepfive Communicatie & Design BNO to restyle their famous Prestige product line. This rebranding included a new logo, positioning and a complete new look for all the existing Prestige packaging design such as foils, carton boxes, tins, sleeves, pet bottles, labels etcetera. Next to it Stepfive also created a fitting shelf ready packaging (SRP) for all these Prestige products.
The result of (a very small part of) all this work is visable right here above, but within the next few weeks we’ll take a closer look at the new Prestige packaging design. So stay tuned!

Another example of the Bonroyaal chocolate products line that recently has been restyled by Stepfive for Aldi Netherlands are the most delicious Chocolate Sticks. These sticks come in three different flavours (pure and milk with coffee, pure with mint and plain milk). This packaging design follows the style that was already created for Bonroyaal by Stepfive. All three flavours have its own colour signing.

The Bonroyaal chocolate line for Aldi Netherlands already was suited with the ‘normal’ Belgian pralines. The packaging design above (concept, branding & design by Stepfive) has been made for the more luxurious variant, prepared with real butter and cream.

The look of several different products from Potato King, an already existing Aldi brand, is completely renewed by Stepfive for Aldi Netherlands. Above you can see some of the potato breeds that are now packed in a foil with jute suggestion on it and a tasteful product visual. Every single breed has its own colour signing to finish this authentic packaging design with a natural feel.

Yet another new brand for Aldi Netherlands, designed and conceptualized by Stepfive. Meet ‘Delicious Home’, a mark that stands for a tasty range of (sometimes raw) dough products, such as croissants, pancakes and a typical Dutch specialty: poffertjes.

The packaging design for these pancakes and poffertjes are dressed up with bright, traditional table-cloth patterns and tasteful product visuals.

Again new branding and packaging designs for Aldi Netherlands. This time it’s CHOCO TIME!, a new brand created by Stepfive for an extensive range of chocolate related products. The first one created in this range are the ‘Zoenen’: tasteful, creamy puffs surrounded by delicious chocolate.

A brand new packaging design for Aldi’s Belgian pralines, designed and branded by Stepfive. Bonroyaal is Aldi’s new chocolate line for The Netherlands. Stepfive conceptualized this new brand and already created the packaging design for several other chocolate products.

Have we given up on changing consumer behavior around package material recycling? Or, are there tools that we can use to ‘move the needle forward.’ Earth911 thinks change is possible.

Read more at Packaging World

Ready-to-eat meals with a new branding and new packaging design, all created by Stepfive for Aldi Netherlands. The carton sleeves have a recognizable image of traditional Dutch plates served with the food that’s inside on it. The brand ‘Smakelijk Gemak’ (tasty convenience in English) will be used for a very extensive range of products of which the first series meanwhile are finished.
These ready-to-eat meals are packed in matching shelf ready packaging (SRP) boxes.

Want it quick and easy? You can now eat your heart out with the new snackline For Aldi Netherlands: Quick Bite. Stepfive conceptualized this new brand and created the packaging design for several ready-to-eat snack products. These products are packed in different forms and types of packaging with a similar design.
The new snackline also comes with matching shelf ready packaging cardboard carton boxes.