Dutch Packaging Design

In addition to the Chocofun and Peanuts packaging design as shown here, Stepfive also created the design for the Choco Crunch packaging. These crispy balls covered with Belgian chocolate also go under the brand Choco Time! for Aldi Netherlands.

Stepfive created a broad range of new packaging design for Aviko foodservice Pom’ Fraîches. The new packaging consists of transparent foils with a print on top with a unique colour for each different Pom’ Fraîches product.
Aviko, originally a Dutch company, is one of the four largest potato processing companies in the world and part of Royal Cosun, who became sole owner of Aviko in 2002.

Ian Lifshitz (sustainability director for the Americas for Asia Pulp & Paper Group) wrote an interesting article at Food and Beverage Packaging on trends in sustainable food packaging. The article explains five contemporary trends: traceability, food waste reduction, labeling, reusable packaging and finally responsibly grown.
Read more here.

New packaging design for Maître Paul’s Black Forest, Mocha and Dairy Cream bars, conceptualized and executed by Stepfive. Eyecatchers are the tasteful product visuals on each box, next to the strip with the productname and Maître Paul logo on it. Each taste has its own colour signing for the strip. The recognizable yellow background (as seen with other Stepfive designs for Maître Paul) is decorated with little white graphics.

The brand Choco Time! contains a wide range of chocolate and candy products for Aldi Netherlands. The packaging design for the doypacks as shown above was created by Stepfive. There are two delicious products: Chocofun (button-shaped chocolates with a candie shell) and Peanuts (same, but with an extra peanut inside).

For the Italian feel products of Aldi Netherlands the brand ‘Mama Mancini’ was created. Now Stepfive extended this range of products for Aldi with ready-to-eat pasta meals.
The carton sleeves have a new design and a tasteful visual of the traditional Italian food that’s inside the packaging.

JVH (a Dutch gaming & entertainment group) asked Stepfive to create a unique branding, identity and packaging design for their own roasted coffee that will be served in all of their casino’s in The Netherlands. This resulted in a manifest typographical logo with a strong Italian atmosphere.

The new logo is applied on milk cups, sugar bags, the coffee packaging of course and on a set of dishes. Two flavours are made this far: Dolce and Forte.

For Aldi Netherlands, Stepfive created SRP (shelf ready packaging) for several product lines, one of which is the  chocolate line. Due to the coherent use of one base colour and a different colour signing per class, this SRP ensures that customers find their way more easily to the products they’re searching for.

Again two new roots at the Aldi Netherlands chocolate tree: chocolate cherry bonbons with liqueur and Italian limoncello bonbons. Both go under the Bonroyaal brand and have a corresponding Bonroyaal packaging design, conceptualized and carried out by Dutch design agency Stepfive Communication & Design BNO.

Until recently, direct bottle printing was really only an option for glass bottles. But that’s changing. Today, there are a number of options for direct printing bottles, both glass and plastic. Yet another step forward in sustainable packaging design techniques.

Read more on the next wave of bottle and container decorating here.