JVH (a Dutch gaming & entertainment group) asked Stepfive to create a unique branding, identity and packaging design for their own roasted coffee that will be served in all of their casino’s in The Netherlands. This resulted in a manifest typographical logo with a strong Italian atmosphere.
The new logo is applied on milk cups, sugar bags, the coffee packaging of course and on a set of dishes. Two flavours are made this far: Dolce and Forte.
For Aldi Netherlands, Stepfive created SRP (shelf ready packaging) for several product lines, one of which is the chocolate line. Due to the coherent use of one base colour and a different colour signing per class, this SRP ensures that customers find their way more easily to the products they’re searching for.
Again two new roots at the Aldi Netherlands chocolate tree: chocolate cherry bonbons with liqueur and Italian limoncello bonbons. Both go under the Bonroyaal brand and have a corresponding Bonroyaal packaging design, conceptualized and carried out by Dutch design agency Stepfive Communication & Design BNO.
Until recently, direct bottle printing was really only an option for glass bottles. But that’s changing. Today, there are a number of options for direct printing bottles, both glass and plastic. Yet another step forward in sustainable packaging design techniques.
Read more on the next wave of bottle and container decorating here.
Earlier this year Aldi Netherlands asked Stepfive Communicatie & Design BNO to restyle their famous Prestige product line. This rebranding included a new logo, positioning and a complete new look for all the existing Prestige packaging design such as foils, carton boxes, tins, sleeves, pet bottles, labels etcetera. Next to it Stepfive also created a fitting shelf ready packaging (SRP) for all these Prestige products.
The result of (a very small part of) all this work is visable right here above, but within the next few weeks we’ll take a closer look at the new Prestige packaging design. So stay tuned!
Another example of the Bonroyaal chocolate products line that recently has been restyled by Stepfive for Aldi Netherlands are the most delicious Chocolate Sticks. These sticks come in three different flavours (pure and milk with coffee, pure with mint and plain milk). This packaging design follows the style that was already created for Bonroyaal by Stepfive. All three flavours have its own colour signing.
The Bonroyaal chocolate line for Aldi Netherlands already was suited with the ‘normal’ Belgian pralines. The packaging design above (concept, branding & design by Stepfive) has been made for the more luxurious variant, prepared with real butter and cream.
The look of several different products from Potato King, an already existing Aldi brand, is completely renewed by Stepfive for Aldi Netherlands. Above you can see some of the potato breeds that are now packed in a foil with jute suggestion on it and a tasteful product visual. Every single breed has its own colour signing to finish this authentic packaging design with a natural feel.
Yet another new brand for Aldi Netherlands, designed and conceptualized by Stepfive. Meet ‘Delicious Home’, a mark that stands for a tasty range of (sometimes raw) dough products, such as croissants, pancakes and a typical Dutch specialty: poffertjes.
The packaging design for these pancakes and poffertjes are dressed up with bright, traditional table-cloth patterns and tasteful product visuals.
Again new branding and packaging designs for Aldi Netherlands. This time it’s CHOCO TIME!, a new brand created by Stepfive for an extensive range of chocolate related products. The first one created in this range are the ‘Zoenen’: tasteful, creamy puffs surrounded by delicious chocolate.
