On January 1st, 2013, taxes on packaging in The Netherlands will possibly be abolished. Owing to an agreement between Dutch State Secretary Joop Atsma (Infrastructure and Environment) and the business world, manufacturers, importers and sellers of packaged products will be responsible for the costs of collection and recycling of plastic packaging over the next ten years.
Read the complete article (in Dutch).
This manufactorer, based in Europe, delivers quality toys with a high degree of educational values. These toys are built to last and are internationally recognized with lots of prestigious awards. Stepfive created several packaging concepts that fitted this high standard of quality, while gaining presence due to the use of bright colours and clear typography. Using different materials was a handy tool that allowed us to make a clear difference between the many product groups. We also created an opening in each design that allows buyers to actually feel the products’ quality – an essential factor in deciding wether or not to buy the toy.
Stepfive created several design concepts for the toys including the ones you can see here. White, combined with a strong primary colour or colours gives a stronger result than white with weakened pastels, because that makes it look old fashioned and dirty. In contrary, white gives the designs a fresh and modern look with yet a responsable touch at the same time. Therefore we choose to work mainly with white combined with fresh and bright colours. The design above are shown as 3D view, as separate packaging and as separate packaging on a plastic display stand.
For Coldenhove Paper, Stepfive designed the company’s Stand including the give-away mug, all for the FESPA Digital 2011 in Hamburg. This paper manufactorer develops innovative paper like Digital dye sublimation paper, which is particularly interesting for designers in the field of product-, interior- and packaging design. The mug shows how the sublimation really gets into the material! Its not just a print on a mug, but a print in the actual glaze! Almost every item and material can easily be sublimed with designs you like. It’s solid, sharp and scratch-proof.
Digital dye sublimation is probably the most spectacular innovation of the last decades in the digital graphics industry. This leading-edge application represents the adaptation of advanced digital printing to the conventional process of dye sublimation transfer. By developing a range of transfer papers that offers the highest transfer yield, the best printabillity and runnability, in close co-operation with (amongst others) customers and leading equipment and media manufacturers.
see also: www.coldenhove.com
Involving designers in new product development leads to greater emphasis on experiential and functional design. Emphasis on experiential and functional design leads to improved new product performance, particularly if designers are given a high degree of freedom to explore ideas outside the project scope, experiential design is innovative, functional design is innovative and customer involvement is limited.
These are some of the findings by the Rotterdam School of Management in collaboration with the Faculty of Industrial Design Engineering.
According to their research, products will be almost 20% more profitable when more attention is being paid to design and visual appearance during development of products.
Click here to download the complete research (PDF).
Stepfive created the packaging for this modern headset from Emotion. You will experience beautiful sounds and audio with this high-tech headset. The graphical appeal of the slick design- and metallook and high quality of the headset has been a source of inspiration for creating this clean yet strong packaging.
Why pay a lot of money for your beautiful bra and then have it ruined in your washing machine? The Betty Ball is the solution for keeping your padded or normal bras in perfect shape. Stepfive redesigned a golden/black packaging design with much attention to product experience and a luxury feeling. The Betty Ball was succesfully launched all over Europe.
